Unlocking Persuasion with Tamson Webste. Today we speak with Tamsen Webster, author of Say What They Can't Unhear - The Nine Principles of Lasting Change.

Tamsen, a persuasive message design expert with over 25 years of experience, delves into the principles and processes that build lasting buy-in and change. The conversation covers ethical persuasion, overcoming resistance, and the importance of aligning capability and intent in messaging.

Learn more about Tamsen at: https://tamsenwebster.com

00:00 Introduction to Today's Guest: Tamsen Webster

00:20 Tamsen Webster's New Book

06:11 The Importance of Internally Motivated Change

12:30 Understanding Capability and Intent in Persuasion

22:12 The Role of Words in Effective Communication

26:00 The Power of Storytelling in Marketing

29:04 Historical Perspectives on Belief Systems

35:10 Effective Change Communication Strategies

42:25 Final Thoughts and Resources

This is the Brands On Brands Podcast with Brandon Birkmeyer

Don't forget to get your own personal branding scorecard and a free brand strategy call at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter