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Yang Lu, the chief information officer at Tapestry, chats with Lauren Parker, director of Fairchild Studio, to learn how Tapestry is approaching luxury in this digital age.
Upscale legacy brands have a challenge when it comes to technology. How do you blend future-facing digital strategy with the timelessness of luxury? How do you balance exclusivity with digital-first accessibility? And how do you integrate omnichannel innovation into personalization, as well as the in-store experience?
Learn more about your ad choices. Visit megaphone.fm/adchoices
By Fairchild Fashion Media5
77 ratings
Yang Lu, the chief information officer at Tapestry, chats with Lauren Parker, director of Fairchild Studio, to learn how Tapestry is approaching luxury in this digital age.
Upscale legacy brands have a challenge when it comes to technology. How do you blend future-facing digital strategy with the timelessness of luxury? How do you balance exclusivity with digital-first accessibility? And how do you integrate omnichannel innovation into personalization, as well as the in-store experience?
Learn more about your ad choices. Visit megaphone.fm/adchoices

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