Tara is the Chief Creative Officer at Rethink NY.

She has extensive creative experience from agencies including Y&R, BBH, Mother, and Droga (x2).

In our conversation, we discussed her experience at Miami Ad School, where she was forced to think seriously about funny- to an approach and perspective on being sensitive enough to find funny in the world around you.

We discussed her experiences and challenges at the different agencies she's worked at.

How Rethink throws has a unique West-Coast culture that's designed to make working in a New York agency less like a hot house.

How clients still want great work

But this all depends on the relationship and how Rethink has a unique way of making this work from the get-go.