Taylor Grimes, VP of Global Marketing at Goodyear, joins Breaking and Entering to talk brand reinvention at one of America’s most iconic companies. In this episode, he unpacks what it means to modernize a 125-year-old brand, lead with strategy, and create campaigns that resonate with both tire buyers and culture at large.

From agency life to his role shaping Goodyear’s global narrative, Grimes shares lessons in persistence, creative leadership, and what it takes to build a brand world that actually works. Also, find out what’s really going on with the Goodyear blimps and why one of them might be named after a horror movie.