[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Taylor Shelton, Product Marketer and Product Manager at Ingram iD, shares insights on how the platform simplifies digital book marketing for authors. As a subsidiary of Ingram Content Group, Ingram iD leverages a vast database of consumer readers to help authors effectively target their desired audiences through Facebook, Instagram, Google Display, and Google Search advertising.

In this episode:

• Ingram iD's role in simplifying digital book marketing for authors
• Targeting specific reader segments using Ingram iD's database of over 4 million readers
• Creating accessible and approachable advertising campaigns for authors
• Ingram iD's real-time analytics for clicks, impressions, click-through rates, and cost per click
• Versatility of Ingram iD for authors at various stages of their careers

Connect with Ingram iD:

• Learn more about Ingram iD: https://www.ingramcontent.com/publishers/advertising-platform
• Website: https://www.ingramcontent.com/
• Linkedin: https://www.linkedin.com/company/ingram-content-group
• Facebook: https://www.facebook.com/IngramContent/

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/