Sign up to save your podcasts
Or
Share Taylor Swift’s Marketing Strategy: Public Relations, Partnerships, & Social Media
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Taylor Swift’s Marketing Strategy: Public Relations, Partnerships, & Social Media
E423: Taylor Swift in 2024 had her biggest year by far. According to Google Trends, her interest doubled from its previous peak, and that same previous peak is now her new normal.
But what caused this?
Turns out it was a combination of preparation, partnerships, branding, and public relations. A healthy marketing mix. This podcast goes into each of these in detail.
This is Taylor Swift’s marketing strategy that caused her to become one of the biggest trends of 2024.
From the Reddit thread: https://www.reddit.com/r/marketing/comments/16xyrr8/whoever_is_handling_taylor_swifts_marketing_is/
00:00 Taylor Swift's Popularity Spike 00:48 A Marketing Masterclass 01:52 Reddit Insights 02:33 NFL and PR Strategies 07:30 Merchandising and Fan Engagement 09:02 Consistency and Branding 12:23 Concluding Thoughts
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#MarketingCaseStudy #PublicRelations #DigitalMarketing #MarketingTrends
View all episodes
By Edward Sturm
4.8
55 ratings
E423: Taylor Swift in 2024 had her biggest year by far. According to Google Trends, her interest doubled from its previous peak, and that same previous peak is now her new normal.
But what caused this?
Turns out it was a combination of preparation, partnerships, branding, and public relations. A healthy marketing mix. This podcast goes into each of these in detail.
This is Taylor Swift’s marketing strategy that caused her to become one of the biggest trends of 2024.
From the Reddit thread: https://www.reddit.com/r/marketing/comments/16xyrr8/whoever_is_handling_taylor_swifts_marketing_is/
00:00 Taylor Swift's Popularity Spike 00:48 A Marketing Masterclass 01:52 Reddit Insights 02:33 NFL and PR Strategies 07:30 Merchandising and Fan Engagement 09:02 Consistency and Branding 12:23 Concluding Thoughts
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#MarketingCaseStudy #PublicRelations #DigitalMarketing #MarketingTrends
More shows like The Edward Show
View all
Founders
1,945 Listeners
The Martell Method w/ Dan Martell
496 Listeners
Tom Bilyeu's Impact Theory
4,706 Listeners
The Game with Alex Hormozi
4,385 Listeners
Modern Wisdom
3,750 Listeners
Naval
2,137 Listeners
My First Million
2,638 Listeners
The Think Media Podcast
749 Listeners
Creator Science
464 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
9,252 Listeners
Huberman Lab
28,551 Listeners
The Startup Ideas Podcast
198 Listeners
Marketing Against The Grain
353 Listeners
The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
176 Listeners
AI Explored
84 Listeners