Taylor Timothy Show- Online Marketing, Entrepreneurship, Self Improvement & More

 On today's episode of the Marketing Lyfe Podcast, we are going to talk about how often you should change out your Facebook Ads. Your clients may want to switch out their ads so they are not getting flagged for the same ads. Here are a few topics of discussion we are going to be talking about on today's podcast:

1. Performance
   1. CTR
   2. Results
2.  Target
   1. Delivery
   2. Results
3. Creative
   1. Delivery
   2. Results

On today's episode of the Marketing Lyfe Podcast, what I actually do for work! I get a ton of questions from family and friends that are curious what I do as an online marketer. This podcast is all a day in life of an online marketer and what I do each day. These are some of the main topics we are going to discuss today:

What do I do everyday?
1. Build Website or Converting Leads 
2. Create Paid Ads That Drive Traffic 
3. Business Owner Needs to Follow Up
Results I Have Created
What is Online Marketing?
Spreading your Message with Ads
What is the main goal of Online Marketing?
What do you need to do online marketing?
1. You need a website and social media presence
2. Create the content
3. Ad creation
4. I spend your money
5. Rinse and repeat
Example for Facebook Leads and Sales
My Case Studies

On today's episode of the Marketing Lyfe Podcast, we are going to discuss messenger based ads versus conversion based ads. These ads have their pros and cons and I am going to tell you a few of the necessities these ads can produce for your leads and sales. Some of the topics we are going to talk about are:
Messenger Based Ads
Cost Per Message is Cheaper
More Leads
They Are Following Up With You
Not a Ton of Work
Conversion Based Ads
More Expensive
You Have to Follow Up With Them
Need Landing Page
Example of Campaign Based Ads
Example of Messenger Based Ads

On today's episode of the Marketing Lyfe Podcast, we are going talk about how to keep your Facebook account in good standing. I ran into some issues lately on running ads on Facebook and this created more major problems for my Facebook account. Some of the topics that we are going to discuss are:

Keeping your Facebook Account in Good Standing
Delete Old Campaigns We Aren't Using
Delete Ad if it gets Denied
Screen Shot Your Data

On today's episode of the Marketing Lyfe Podcast, we are going to compare call only ads versus landing page ads. I have a few examples and options for landing pages or call only campaigns. Some of the topics we are going to talk about are:

Call Only Campaign Ads
Call Only Campaigns on Google
Landing Page Ads
Higher Average Cost Per Click
Click Through Rate is Higher
Keyword Rating is Low
A Lot More Traffic 
How Many Phone Calls are we going to get from this campaign?
How many leads are we going to close for this campaign?
Using Landing Page to Retarget Audience

On today's episode of the Marketing Lyfe Podcast, we are going to talk about the Pros and Cons to the Budget Optimization Tool. With this tool, I was able to generate leads and sales in a certain way, even though I found a few pros and cons to the tool. Some of the topics we are going to discuss are:

Pros and Cons to the Budget Optimization Tool
Pro: Delivers Your Audience Altogether
Con: Only Delivers One Audience
When Do I Use the Budget Optimization Tool?
Example of When Do I Use the Budget Optimization Tool
My Example: Lead Gen

On today's episode of the Marketing Lyfe Podcast, I learned a new way to create quick Facebook ads with Adobe Spark! Honestly, this tool changed my perspective on ad creation. It was quick, easy, and anyone can do it! Some of the topics we are going to discuss today are:

How to Create Quick Facebook Ads with Adobe Spark
My Old Process of How to Create Ads
What is Adobe Spark?
Adobe Spark Templates
Stock Photos Built In
Adobe Spark Saves Time on Ad Creation

On today's episode of the Marketing Lyfe Podcast, we are going to talk about the difference between conversion ads and dynamic ads. By testing these ads, you are going to find what works best for your business and leads! Some of the topics we are going to discuss today are:

Dynamic Creative v.s. Conversion Ads
Toggle Switch with Conversion and Lead Ads
Dynamic Creative Keeps Ad Account Clean
Dynamic Creative is One Giant Ad
Facebook Relevance Scores
Takes Longer for Facebook Relevance Scores to Show
Split Test Buttons and Call to Actions
Low Disapproval Rate
Which One Works Best?

On today's episode of the Marketing Lyfe Podcast, we are talking about the pros and cons with lead ads and conversion ads. There are a few settle differences, and we want to help you identify these differences to help you pick the right type of ad for your conversions and sales. Some of the topics of discussion are:
Whats the Difference?
Lead Ads
Pros

• Easy to put up
• No need for a website landing page
• Lower costs

Cons

• Lower Quality Ads

Conversion Ads
Pros

• You Need a Website

Cons

• Set up is Longer

As your business is gaining new clients, you will want to set expectations with your clients. On today's podcast, we are talking about two simple steps to help better client expectations. Setting expectations with your clients will help stop confusion and create better relationships with your clients. Some topics of today's podcast are:

Client Expectations
1. Create Content
2. Follow Up With Their Leads