Taylor Timothy Show- Online Marketing, Entrepreneurship, Self Improvement & More

A new year is approaching fast and so is the time to set new goals for your business. On today's episode of the Marketing Lyfe Podcast, we are going to break down how I set goals for my year and how you can implement the same ideas as you set goals for your new year. Here are some of the main categories that I set goals for in my year:

Goal Categories
1. Spiritual Goals
2. Work Goals
3. Self-Improvement Goals
4. Couple Goals

Want a free online marketing strategy? Check out my link here: https://marketinglyfe.com/

On today's episode of the Marketing Lyfe Podcast, we are going to talk about the difference between using Facebook Messenger Ads versus Instagram Direct Ads.  There are major differences with using these ads to boost your business and sales. Let's not waste any more time, and dive right in. Here are some of the topics we are going to discuss:

Facebook Messenger Ads Versus Instagram Direct Ads
Run Messenger Ads on Ad Set Level
Message Destination
Instagram Direct
Facebook Audience v.s. Instagram Direct Audience
What are my results?

On today's episode of the Marketing Lyfe Podcast, we are going be talking about if you should listen to Google recommendations. So, should you truly listen to these recommendations or take your own path? Check out today's podcast to see the answer. Here are some of the topics we are going to  talk about today:

Should You Listen to the Google Recommendations?
Take It Into Consideration
Do What The Results Say

On today's episode of the Marketing Lyfe Podcast, we are going to talk specifically about Facebook Ads with Call Only Feature. This feature was implemented for google campaign ads and social media experts at Facebook implemented the same feature for Facebook campaigns. Here are some of the topics we are going to talk about in today's podcast:

What is the Call Only Feature?
Call Only Feature Effective on Google Ads
Can These Ads Work?
Remarket Your Ads with Call Only Ads
Search Intent
Another Option for Call Only Campaigns

On today's episode of the Marketing Lyfe Podcast, we are going to talk about the pros and cons of a lifetime budget versus the daily budget. This podcast will focus on Instagram and Facebook ads with the daily budget and a lifetime budget. Some of the topics we are going to talk about today are:
Lifetime Budget

1. Run On A Schedule
2. Ads Will Eventually Stop, Must Restart Ads

Daily Budget

1. Your Ads are Always Running
2. Lower Cost Per Result
3. Never Stop Running

What Types Of Results Do You Want?

Check out the link to download a FREE marketing strategy: https://marketinglyfe.com/ 

Google made a big announcement and update to their search terms for Google Paid Ads. On today's episode of the Marketing Lyfe Podcast, we are going to discuss the changes they made. This also will help new marketers understand what they need to do to protect their ad budgets.

Below is the statement they recently made:

Changes to the search terms report
We are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer terms in your report going forward. 

Download my free marketing strategy here: https://marketinglyfe.com/

Facebook recently put out a major announcement for limiting Facebook ads. On today's episode of the Marketing Lyfe Podcast, we are going to discuss these changes to limiting Facebook ads.

The statement below is specifically from Facebook (everyone that uses Facebook ads should have gotten this message):

"Running too many ads at once can hurt performance. Generally, when a Page runs too many ads at the same time, fewer ads exit the learning phase and more budget is spent before the delivery system has optimized performance. To learn more, see Managing Ad Volume.
For this reason, we’re implementing a limit per Page on ads running or in review. The information below applies to when ad limits take effect starting on February 16, 2021.

Viewing your ad limit per Page
Since each ad's performance improves the more it is shown, advertisers of different sizes should use different ad volumes to improve ad performance. There are four ad volume tiers to encourage advertisers of different sizes to use the ad volume per Page that optimizes their performance.

Advertiser Size
Ad Limit Guidance:

• Small to medium sized Pages (advertising less than $100K in their highest spending month in the last 12 months) = 250 ads
• Medium to large sized Pages (advertising less than $1M in their highest spending month in the last 12 months) = 1,000 ads
• Larger Pages (advertising less than $10M in their highest spending month in the last 12 months) = 5,000 ads
• Largest Pages (advertising $10M or more in their highest spending month in the last 12 months) = 20,000 ads 

 Advertisers of all sizes will still be able to use thousands of creatives, but ad limits ensure that advertisers use the most effective tools to do so. You can see the ad limit for each of your Pages by navigating to the Ad Limits Per Page tool accessible through the Business Manager menu. If your Page is within 20% of its limit, you can also navigate to the Ad Limits Per Page tab in Account Overview to see both your ad limit and ways to reduce your ad volume.

Preparing for ad limits
For new Pages, the ad limit will go into effect starting February 16, 2021. For existing Pages, you can see when the ad limit will go into effect by navigating to the Ad Limits Per Page tool accessible through the Business Manager menu. Adopting ad volume best practices now will enable you to see the benefits now, too – and it will eliminate disruptions when the ad limits come into effect. 

Check out the new change here: https://www.facebook.com/business/help/766697140509126

On today's episode of the Marketing Lyfe Podcast, we are going to talk about Facebook Messenger Ads and how to lower the cost per message in Facebook Messenger ads for your business. Facebook Messenger ads can be tricky but, if you do them right, they are easy to use for your business and you are able to lower your cost per message!

Your ad message should be clear and create action. Your offer should be compelling and useful to the reader. Make sure you use an image or video relates to your offer. As soon as you get messages in, response time should be quick!

If you have any tips and tricks on how to lower cost per message in Facebook Messenger Ads, put them in the comments!

To download my free marketing strategy, check out the link: https://marketinglyfe.com/

On today's episode of the Marketing Lyfe Podcast, we are going to be talking about the Facebook Rules and if you should use them when you are running ads. There are three simple questions you should ask yourself when considering these rules when running ads.

1. How much am I actually spending?
2. How many ads am I running?
3. How often am I looking at my campaigns?

Check out the link for a FREE marketing strategy: https://marketinglyfe.com/ 

On today's episode of the Marketing Lyfe Podcast, we are going to talk about leads versus potential leads. I found that a lot of businesses get excited for the potential leads but do not put their whole effort into their leads they have solified. Here are some topics we are going discuss on how to generate more leads and potential leads:
What types of leads are best?
1. Direct Phone Call Lead
2. Message Lead
3. Form Fill Lead
What is a form fill lead?
1. Leads should be happening on social media
Comments 
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