Taylor Timothy Show- Online Marketing, Entrepreneurship, Self Improvement & More

On today's episode of the Marketing Lyfe Podcast, we are going to discuss the difference between a $1,500 client compared to a $15,000 client. For me personally, I have worked with more companies on the lower end of the spectrum but, there are benefits for both ranges. Here are some of the topics that we are going to discuss:

The $1,500 Client

• Smaller Budget
• Small Business, Mom/Pop Shop
• Relationships Easier to Maintain
• Specific Services
• Less Communication
• Less Stress

The $15,000 Client

• Massive Budgets
• A Lot of Communication
• Higher Expectations
• Its All About Results
• Which One Do You Want or Prefer?

On today's episode of the Marketing Lyfe Podcast, we are going discuss the follow up with a google account listing suspension and how the process is going. Check out my tips and and tricks on how to unsuspend your account, and the follow up to my process. Here are some of the topics we are going to talk about:

Google Listing Suspension
Why are google listings being suspended?
SEO Strategy
Appeal to be Reinstated

• The Process about the Appeal
• Questions about the Appeal

What Google Needs Back From You

• Storefront Pictures
• Business License

On today's episode of the Marketing Lyfe Podcast, we are going to talk all about how Google is cracking down on their ad policy! These significant changes are important to understand for your ads and how this impacts your business. Some of the topics we are going to discuss are:

Google Changes to Ad Policy
What are the Policy Changes?
Visual Ads: Before and Afters
Negative Life Events
Google Doesn't Want Bad User Experience
User Experience with Manipulative Ads

On today's episode of the Marketing Lyfe Podcast, I am going to discuss the main pros and cons on buying leads and generating your own leads. There is differences with buying leads or generating your own leads. Check out today's episode to help with your leads and sales for your business. Here are some of the topics we are going discuss:

Buying Your Own Leads
Pros of Buying Leads

1. No Work, Just Follow Up
2. Lower Risk
3. Shorter Process

Cons of Buying Leads

1. Leads can be Sold Multiple Times
2. You Don't Know Where the Leads Come From
3. You Can't Control the Quality

Generating Your Own Leads
Pros

1. You Know the Numbers
2. You can Control the Quality

Cons

1. Generating own Leads Takes Time
2. Generating own Leads Takes Money

On today's episode of the Marketing Lyfe Podcast, we are going to talk about niches and how you can create your niche to scale your business. Most importantly, what is a niche? What are the pros and cons to niching? Here are a few of the topics we are going to be talking about today:
"Niching" to Scale Your Business
Pros and Cons to Niching
Pro: Use Ad Copy
Con: Going to get boring
Pro: Understand the Industry In's and Out's
Con: Repetative and Boring
Pro: You Can REALLY Scale Your Business
Pro and Con: Specializing in Big Companies
Pro: Diversifying Yourself in Different Industries
Con: More Industries, Less Scaling Your Business
Pro: You will make more money
Con: Not Learning As Much

On today's podcast, we are going to talk about how to properly scale using the campaign budget optimization tool. Recently, I had some mistakes with this tool, but I want to share my experiences to help you so you don't make the same mistakes I did. I want to teach you how to properly use this tool to help your business grow! Some of the topics we are going to talk about are:

Campaign Budget Optimization Tool
What I did Wrong with Scaling
Add More Ad Sets to Your Campaign
Increase Your Budget
Added Audiences in Campaign Budget Optimization
What I Should Have Done Using the Campaign Optimization Tool
Add Limited Number of Audiences
Use Bid Strategy on Ad Set Level
Am I a fan of the Campaign Optimization Tool?

On today's episode of the Marketing Lyfe Podcast, we are going discuss my simple SEO strategy for podcasts. This strategy has helped my business grow, and it can help yours grow too, if you follow these simple steps of SEO. Some topics that we are going to discuss are:
Introduction to the Simple SEO Strategy
1. Edit Podcasts
2. Post Podcast to Website
3. Transcribe your Podcasts 
4. Add Headings to Transcriptions
5. Post YouTube Videos Inside of Blog
Data with Search Engine Optimization
My Data for the Last 16 Months
SEO Strategy with my Client 
Summary of SEO Strategy

Today on the Marketing Lyfe Podcast, we are going to talk about the difference between the custom conversion tool and the standard event tool. Both of these tools have their pros and cons with marketing. I am going to explain the basics of these event tools to help leads and sales for your business using these event tools. Here are some of the topics we are going to discuss today:

Custom Conversions
Types of Tools for Events
Custom Conversion v.s. Event Tool
What is Custom Conversion?
What is Standard Event?
New Event Tool for Facebook
Summary
My Opinion: Custom Conversions

On today's podcast, we are going to discuss Facebook's new feature, the event tracking tool. I was having trouble with tracking and this tool helped me with my business to grow my leads and sales. Here are a few topics we are going to discuss:

Facebook Event Tracking Tool
Test Events
Standard Tracking
Launch the Event Set Up Tool
Track Button Feature
Making Your Tracking Better for Facebook

On this episode of the Marketing Lyfe Podcast, we have an interview with Casey specifically talking about his 3x3 Method on How to Convert Leads into Sales! He is a fan of my podcast that recently reached out to share some of his experience with leads and sales and how this 3x3 method works. Here are some of the topics we are going to discuss:

Introduction to Casey
1. Follow Up Within the First Five Minutes
What Does The Five Minutes Look Like?
Response: Get the Lead Right Away or Call Them
2. Following Up Frequently
3. Keeping a Good List of your Leads
Example of Lead Follow Up: Home Services
Benefits of Keeping an Updated List
Communicate 1 on 1 With Customers
Calling Campaigns
Email Campaigns
Text Channels
Summary of the 3x3
Softwares for Call, Text, and Email Campaigns