In this episode Kerry Guad chats with, Genepha Murphy, CMO at Five9.

We dig into how she builds and leads a team. She has developed a frame work - FIRE and we walk through what this framework is and how it has helped her build brands, such as Five9.

Resources

Season 8!! Industry Thought Leader Mark Schaefer joins to discuss the third marketing rebellion, focusing on people. He sets the tone for the entire season. Mark is a globally-recognized blogger, speaker, educator, consultant, and author. As Executive Director of U.S.-based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. Clients include both start-ups and global brands such as Adidas, J&J, Dell, AT&T, U.S. Air Force, and the UK  government.

Friday Ahrenby, CMO of Get Accepted joins Kerry Guard to discuss how she’s building a global team and staying connected.

LinkedIn Profile

GetAccept

Tara Pawlak is the Head of US Marketing at GetAccept. She is a dynamic marketing expert who has over 15 years of experience in Marketing Operations and Automation, Marketing Strategy and Demand Generation, Marketing Technology and B2B Lead Generation. She joins to discuss breaking into a new market and positioning a product internationally.

Season 8 Spotify Playlist

GetAccept

Tal Valler is the Director of Global Marketing at Centrical. He joins us from Brooklyn New York and with the sounds of the  city as the backdrop Tal and Kerry Guard dig into why Demand Gen is the new Lead Gen and how to make a personalized impact when talking to your broader audience.

Niki Wilson is the Director of Sales and Marketing for ClickClaims. She shares how she brings new customers along through personalized customer journey via LinkedIn. From awareness, to connection, to close.

Here are the tools Niki uses:

Our Season 8 Playlist: Spotify Playlist

When we were children, and people asked us what we wanted to be when we grew up, not one of us said, "MARKETING LEADER!"

Season 8 Spotify Playlist

Martina Trucco is the VP of Corporate Marketing at Clari, a revenue operations software. She is an award winning tech marketer specializing in helping leaders build trust through what she calls "radical transparency".

Our Season 8 Playlist: Spotify Playlist

For this final episode, I had the opportunity to chat with Gabrielle Dalvet, and Natalie Cantave. Natalie is Product Marketing Manager at Cohere Health, and Gabrielle is Director of Marketing at Vendr. Gabrielle and Natalie started Marketing Women, it's a Slack channel of marketing women who support one another. Suppose that they have a small virtual gatherings around hot topics with experts who lead those gatherings. They started in December of 2020 and they have been growing exponentially. Mark wrote, in The Marketing Rebellion, that building communities is one very important tactic in leading as a human company. So what better way to wrap up the season than to give you a real case study of two women who have done just that?

Marcus LaRobardiere joins to discuss the power of account based marketing (ABM).

Marcus LaRobardiere is the Senior Director of Marketing at NewStore,  a omni-channel store solution to help Direct-to-Consumer (D2C)  retailers. He is the head of Go To Market and Demand Generation.  ‘Omnichannel’ is the blending of channels; for retail, there are no  specific silos but a seamless customer experience. He describes it as a  more wholistic approach, whether the customer is shopping online or in  store. “A customer is a customer no matter how they shop.”