In this episode Kerry Guard chats with Steven Shapiro, who has been a marketing leader at companies such as Qualys, Informatica, Weaveworks and more. At each company he has set the stage for how to build Generate Demand. Given his track record Kerry asked him to walk through his secrets of where he starts and then builds upon it to create a pipeline generation machine.

Demand Generation is the new Lead Generation. If you haven’t thought about your demand generation efforts, you could find yourself playing catch up in 2022 and Steven talks through exactly where to start so break out that note book and take notes. Let’s go!

https://www.linkedin.com/in/stevenshapiro/

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In this episode Kerry Guard chats with Rachel Jordan, head of marketing at TeachFX. Rachel is a  purpose-driven marketing leader and change agent with more than 20 years of experience guiding brand strategy, content marketing, and marketing-sales partnership in b2b SaaS startup, b2b enterprise, and b2c nonprofit brands.

Given Rachel ran her on marketing company for many years she discovered that a strong brand strategy is the lynch pin to a sucessful business - it fuels everything from product to sales to marketing. She even has a framework to help you build one!

Grab your notebook and take a listen.

https://www.linkedin.com/in/racheljordan/

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Christina Kay, Vice President of Marketing at ResellerRatings joins Kerry Guard to talk about how given her lean team she’s had to lean on Rev Ops and how it has impacted ResellerRatings business and helped find major and important efficiencies across the whole organization. Take a listen.

https://www.linkedin.com/in/christinakay/

RevOps Templates 

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First up, we have Marguerite Yeo. This is a special conversation to me as Marguerite and MKG Marketing have a long standing relationship having worked together since Marguerite’s days at VMware back in 2014. Marguerite is now at Nutanix and has been for three months. Congratulations Marguerite! I hope all is going well.

In our conversation, Marguerite and Kerry Guard dissected what it means to work on corporate marketing verse product marketing and the pros and cons of both and why Marguerite’s heart lives with Demand Generation.

Season 9: Spotify Playlist 

On this episode Kerry Guard chats with Chris Ott, CEO of Creative Blue.  Chris and I were introduced through mutual connections. He first met my business partner, Mike Krass then Mike had the genius idea to see if Chris wanted to join us on Tea Time so here we are!

Chris and Kerry dig into Brand Marketing, especially as it relates to startups who are looking for funding so his company can help them get the funding then scale. Chris is a  big believer in story and has a very direct approach on how brand can tell their story.

Season 9: Spotify Playlist 

On this episode Kerry Guard chats with Jeanne Hopkins, who was the Chief Revenue Officer at Happy Nest.

Jeanne was an interesting conversation because it’s not everyday Kerry gets the opportunity to speak with Chief Revenue Officers! It was fascinating seeing marketing through her lens. We dug into the importance of marketing to existing customers. It sounds like a no-duh, but when you’re just getting going a lot of focus is outbound and new new new, so to take time to create marketing funnels to upsell and cross sell existing customers isn’t always on the radar. Jeanne thinks it should be not just on your radar, but something all brands are actively doing. And she walks us through why and how.

Season 9: Spotify Playlist 

On this episode Kerry Guard chat with Joshua Kanter, CMO of Encora.

Josh and I dig into how Marketing and Product and work together. So many times organizations are set up in silos and don’t necessarily coordinate. Josh and I talk through how to work through and towards a more unified organization across departments and how to bring the customer voice to the table in doing so.

Season 9: Spotify Playlist 

In this episode, Kerry Guard had the pleasure of speaking with Delitha Morrow Coles. Delitha and Kerry connected over LinkedIn and after one 20 minute conversation with her, Kerry knew this was going to be a special episode.

Delitha is the Global Corporate Communications Leader at NCR corporation in Atlanta. She is an award-winning, results driven leader who develops strategic communication programs that engage, education, and inspire employees and build company brand and reputation. She has extensive B2B experience with large, global brands, and is passionate about employee engagement.

Season 9: Spotify Playlist 

Tracy Hansen and Kerry Guard talk about the importance of CMOs working with their executive teams in bringing them along with the importance of marketing. It’s not a world where if you build they will come and it’s up to the CMO to help the executive leadership team make space for marketing in an effort to impact everyone’s goals - especially the businesses bottom line.

Resources:

In this episode Kerry Guard chats with, Diana Morante, Marketing Director at Richo where she works in the education department helping schools get the necessary STEM equipment to keep their students on the cutting edge… I loved this conversation. I got to nerd out super hard on STEM and education which I’m super passionate about and so is Diana! It was an amazing conversation and such an honor. 

Season 9: Spotify Playlist