In this episode Kerry Guard chats with Siena Dixon where they discuss the power of gamification and how to introduce your customers to your product in a fun creative experience. Whoever said B2B couldn’t be fun! We’re all people after all and how we experience consumer brands can be done with B2B. At least according to Siena.

Siena Dixon is Head of Strategy & Commercial at Zebrar. She is a  relentlessly curious senior marketing executive focused on innovation where storytelling meets new and immersive technology. Exploring and refining technologies like AR, VR, AI and gamification for brands.

In this episode Kerry Guard connects with Sekou White where they discuss how to market to tough audiences, who are marketing skeptics. In his case the developer. Having been a developer Sekou understands his audience and that traditional advertising won’t work.

Sekou is a multifaceted marketing professional with 20 years of experience in technology, entertainment and media. He spent the first half of his career launching some of the biggest video games, mobile apps, and digital advertising products. More recently, he’s focused on building robust developer communities through advertising, PR and partnerships.

Here’s my conversation with Sekou.

Sekou also joined our live roundtable where we discussed putting your audience first. You can find that here. 

In this episode Kerry Guard chats with Aileen Casmano. In Cyber Security it’s very easy to use language that strikes fear in the hearts of buyers everywhere.  But Aileen is committed to proving time and time again that you don’t need to scare your customers into buying your product. There’s a better way and she walks us through it.

Aileen Casmano is an experienced marketer in cybersecurity and technology. Her work experience and skillset spans across brand strategy, product marketing, communications, and creative strategy. Aileen is currently the Director of Marketing at Cyvatar, where she leads the brand vision, strategy, and team. Prior to Cyvatar, Aileen held various marketing roles at Owl Cyber Defense and Dynata (formerly Critical Mix). She is also a co-founder of the Cybersecurity Marketing Society. When she’s not thinking of the next big idea, she’s can be found hanging out with her Goldendoodle pup Oakley or catching a yoga class.

In this episode, Kerry Guard hangs out with John Steinhert  where they discuss what a marketing career can look like. As more people examine their careers and look at making moves, marketing offers not only options in terms of disciplines, but clear growth opportunities as well.

As TechTarget’s CMO, John Steinhert is responsible for positioning the  company and messaging to their subscribers  in ways that maximize understanding and energize action. He’s convinced that if they do this well, everyone benefits. At TechTarget, they’re committed to customer centricity and a win:win view of the world.

Here’s my conversation with John.

In this conversation with Matt Dynan brings to life how he kicked off his marketing career.

After Matt shares his story, we dig into what it means to build a category.

Matt Dynan is the Digital Marketing Manager at Jellyfish.io. He is a B2B digital marketer with experience owning SEO and paid media programs at high-growth SaaS companies. He focuses on building consistent digital experiences across channels that enable brand awareness, prospect education, and customer acquisition.

Alyssa Maker started off in PR and is now a demand gen marketer. It really goes to show that you just never know where your marketing career will take you!

Alyssa shares her story then we discuss what demand generation means to her and how she approaches it as the glue that holds all their marketing efforts together.

Alyssa is the Director of Marketing for Sana Commerce. As a Director of Marketing, she manages a marketing team focused on accelerating growth through multiple channels including digital, demand gen, events, and partners.

She loves marketing because it allows her to find sophisticated solutions to everyday challenges. She is passionate about growth and committed to developing new skills.

Here’s my conversation with Alyssa.

In this final episode of Season 12, Kerry Guard hangs out with Tom Wedding all the way from Australia! 

Tom is committed to building digital communities on behalf of his clients. If you listened to my conversation with Sekou who talks about the power of community then consider this a perfect follow. Sekou was the why. This is the how.

Welcome to Season 11! Eight more episodes are here for you. Check em out and listen in whatever order you choose. We did curate them for you to serve up the best flow possible if you did decide to binge, but no worries if you’d prefer to skip around. Listen your way!

On this first episode of season 11 is Dani Woolf. Dani chimed in all the way from Israel and she and Kerry dig in to what it really means to know your audience. Not just know them, but understand them —what challenges they face, what their priorities are, and if what we’re doing as marketers is really working for them or not. Dani breaks it down on she has gotten to know her buyer and why we all need to pick up the damn phone and do the same.

Dani is the VP of Demand Gen at Cybersixgill. She’s a swimmer turned marketer and she still has the same appetite to win.

She’s been applying lessons learned as a distance freestyler to B2B organizational success for the past 10 years.

And while still get the same adrenaline rush looking at the scoreboard instead of beating personal records ⏱, she prefer racking up net new opps and revenue 💰with growth marketing strategies.

Today, she is responsible for digital marketing and demand gen programs at Cybersixgill.

Dani’s core specialty is in digital marketing with a focus on net new customer acquisition via digital channels - website optimization, SEO, SEM, social media, conversion rate optimization and marketing automation.

Connect with Dani on LinkedIn: https://www.linkedin.com/in/daniarad/

Season 11 Spotify Playlist: https://open.spotify.com/playlist/6zszIevpfzAuRpJSOYvci3?si=f2fca4cd6ecf4e3a

Welcome back to season 11! In this episode Kerry Guard chats with Chris Spellman. Chris is the Senior Demand Generation Manager at Offensive Security. He is a marketing leader with over a decade of experience helping organizations grow. Dedicated to leading orgs in driving brand, demand, and revenue.

Chris and Kerry talk about what it means to be a mission driven organization. To have a real message about creating a real difference in the world, then backing it up through all your marketing efforts.

This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data companies get found via transparent, measurable digital marketing.

It’s hosted by me, Kerry Guard - CEO and co-founder of MKG

Music, mix, and mastering done by Austin Ellis.

If you’d like to be a guest, please visit mkgmarketinginc.com to apply.

Jam out with this season's Spotify playlist.

In this episode Kerry Guard connects with Kaya Adams and Alexandra McWethy. Kaya and Alexandra work together at Watch Guard.

Kaya is a Director of Demand Generation and Marketing Operations at Watch Guard Technologies. She’s a passionate marketing leader with a proven track record of delivering innovative, data, and technology driven integrated campaigns in fast-paced, deadline-driven environments. She’s a creative problem solver with an analytics, detail-oriented approach, hungry to drive results.

Alexandra is also a Director of Demand Generation at WatchGuard Technologies. She’s focused on developing educational and engaging content that helps small businesses and mid-size enterprise organizations better protect their employees, customers, and sensitive data.

Kaya and Alex are a force. They have teamed up to build a team of Business Development Representatives. They are focused on drumming up leads then nurturing them to a place where they can pass them off to the sales team. Kaya and Alex break down how they did it, why marketing and sales love this approach, and the early outcomes they’re seeing.

This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data companies get found via transparent, measurable digital marketing.

It’s hosted by me, Kerry Guard - CEO and co-founder of MKG

Music, mix, and mastering done by Austin Ellis.

If you’d like to be a guest, please visit mkgmarketinginc.com to apply.

Jam out with this season's Spotify playlist.