Peter Wheeler,  joins to discuss how Product Led Growth can form bonds between the customer and product, allowing the features to do the heavy marketing lift. He also lays out the framework for a freemium model that enables the customer to try a product and integrate it in their daily usage prior to signing any hefty contracts.

He's launching his very own podcast soon! Be sure to subscribe: https://www.heygoodchat.org/

In this episode of season 13, Kerry Guard chats with Matt Hathaway, Chief Marketing & Strategy Officer at TrueFort. Matt Hathaway shares about the changes in the cybersecurity industry and the dangers of over-promising.

In this episode, Kerry Guard chats with Rachel Ratchford, Head of Marketing Communications at Cobalt.io. Rachel Ratchford shares about managing small, efficient teams across time zones.

In this episode of season 13, Kerry Guard chats with Anna Hrach, Senior Strategist at Convince and Convert. Anna Hrach shares how the industry has changed through the pandemic as well as how the mindset of the "Marketing Funnel" is antiquated and should be replaced with Customer Journeys.

In this episode, Kerry Guard chats with Patrick Garrity. Standing desk to standing desk, they dug into how to be decisive. 

As marketing leaders trying to grow tech companies, you have to make 100 decisions a day, which can get overwhelming and daunting. Patrick somehow managed to find his way through that. 

He shares how he's been able to do this daily while moving towards lofty goals and getting the magical thing about how Patrick does this is that he gets buy-in from key stakeholders every step of the way. 

It's not just about making decisions, but how you make those decisions and then bring people in along with you to agree to those decisions that you're making fast and furious.

Patrick Garrity is a Go to Market specialist with over 15+ years of experience providing marketing, sales, and product expertise to high-growth SaaS startups with a primary focus on Cybersecurity.

In this episode of season 13, Kerry Guard chats with Brianna Doe, Senior Demand Generation Manager at Inventables. Brianna explains the importance of the customer experience and how you should pull your audience in and take them on a journey.

Brianna Doe is a marketing leader with ten years of experience driving growth and revenue and building engagement communities. She's driven over a million and monthly revenue two times the email subscribers and grew social channels by 70% for one of her customers.

In this episode of season 13, Kerry Guard chats with Yoni Solomon, VP of Product Marketing at Gympass.  Yoni Solomon explains what product marketing is and how he uses his unique experience and perspective of product-led growth.

Janice Dru-Bennett joins to discuss partnership as a marketing function. In addition, we explore the phrase "Do, Delegate, Delay, Delete" in relation to prioritization and productivity.

It’s not everyday Kerry Guard run into someone who has built an entirely internal team dedicated to SEO. Content yes. Front end web development. Absolutely. But to then have internal SEO support driving the content and front end web development is unheard. Even Luke talks about the unusual position he’s found himself in and the payoff they’ve experienced because of it.

Luke Richardson is a web subject matter expert with 9 years of experience working in SEO and conversion rate optimization. In his current role, he leads a team of 5 and oversees SEO, web analytics, and web development for a rapid-growth cybersecurity unicorn. In his free time, Luke enjoys spending time with his fiancee, playing chess, and learning about wine.

Luke will share his story so you’ll see how you too can put emphasis on SEO.