In this episode Kerry Guard chat with Hana Jacover where she gives me my first lesson in Web3. She’s so passionate about Web3 that she has actually left her previous company to be able to dedicate time into really digging into Web3 and becoming an expert.

Hana is a technical demand generation marketer with a proven track record of strategies and programs that accelerate revenue. She has deep experience in the optimization of high-performance tactics and marketing automation technologies that build and measure pipeline. She has a strong history of client loyalty and retention with marketing and sales executives at B2B tech companies. And she has a thorough understanding of marketing strategy, the importance of data and attribution, and execution. Most importantly, she can clearly articulate KPIs to decision makers.

Hana and Kerry take the conversation from Web3 101, into a deeper conversation around the power of community, and how community needs to be apart of your marketing efforts to give them a vote and allow them to be part of the development of your brand and product.

This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data companies get found via transparent, measurable digital marketing.

It’s hosted by me, Kerry Guard - CEO and co-founder of MKG

Music, mix, and mastering done by Austin Ellis.

If you’d like to be a guest, please visit mkgmarketinginc.com to apply.

In this episode, Kerry Guard gets to hang out with Rob Neuman where we dig into his unique approach to Account Based Marketing. Unique in his ability to personalize his marketing based on what he knows of his audience which is a unique and niche. Not what we’re used to the cyber security and data side so it’s nice to hear of other approaches outside of these industries and maybe find opportunities to apply it. This conversation is especially special because we’re talking just a week or so after Russia invaded the Ukraine and we take a moment to sit and chat through what that means and the impact it’s had on Rob and his company.

Rob is the Digital Leader of CSS Commerce. He works to create the most effective, uniquely innovative solution that will build your business, handle more traffic and transactions, move more clients to your platform and give you real insight into your business. Basically eCommerce for B2B. Rob knows the only way to make B2B transactional like ecommerce is to approach each of his clients with turn key solutions as they are all different.

This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data  companies get found via transparent, measurable digital marketing.

It’s hosted by me, Kerry Guard - CEO and co-founder of MKG

Music, mix, and mastering done by Austin Ellis.

If you’d like to be a guest, please visit mkgmarketinginc.com to apply.

Jam out with this season's Spotify playlist.

In this episode Jada Holst joins Kerry Guard to discuss raising up the next generation of marketers. There are some clear hiring challenges in the marketing industry and it’s going to take all of us to fix it. Jada leads with her story where she grew up on a farm and had quite the journey to becoming a marketing leader.

Jada Holst is a marketing manager at an ISV focused on supporting higher ed, non-profit, and other similar industries succeed in their missions. Her background also includes cybersecurity and B2B start-up's with experience in demand, channel, field, and customer marketing.

This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data  companies get found via transparent, measurable digital marketing.

It’s hosted by me, Kerry Guard - CEO and co-founder of MKG

Music, mix, and mastering done by Austin Ellis.

If you’d like to be a guest, please visit mkgmarketinginc.com to apply.

Jam out with this season's Spotify playlist.

On this episode Naz Ekim joins Kerry Guard to discuss PR and what great PR looks like when it comes to finding your partners. She’s so candid which makes for a real honest conversation, which given the current state of events we all need a good dose of honesty especially when it comes to cyber security.

Speaking of cyber security, Naz is an award-winning communication strategist and the Director of Global Marketing Communications at Keeper Security. She comes equipped with more than a decade of experience in orchestrating integrated communications campaigns for a diverse number of technology companies.

This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data  companies get found via transparent, measurable digital marketing.

It’s hosted by me, Kerry Guard - CEO and co-founder of MKG

Music, mix, and mastering done by Austin Ellis.

If you’d like to be a guest, please visit mkgmarketinginc.com to apply.

Jam out with this season's Spotify playlist.

In this final episode of season 11, Jim Mitchell joins to discuss the pitfalls of receiving too much funding as a startup. This conversation with Jim is an eye opener. Jim has been at a few security startups over the last 5 - 10 years and he has seen somethings. Especially as it pertains to rapid growth and the pitfalls, more like craters as he describes them, of what can happen if you grow to quickly.

Jim is a complete marketing professional with years of experience to get the job done: content management, brand management, end to end project management, and the ability to communicate across departments. He leads by doing not by telling.

This episode was brought to you by MKG Marketing - our digital marketing agency that helps cyber security and data  companies get found via transparent, measurable digital marketing.

It’s hosted by me, Kerry Guard - CEO and co-founder of MKG

Music, mix, and mastering done by Austin Ellis.

If you’d like to be a guest, please visit mkgmarketinginc.com to apply.

Jam out with this season's Spotify playlist.

What an honor to kick off Season 10, with having our very first guest back with us, Amber Anderson. Be sure to check out her first episode - the very first episode of the Series. She takes Kerry to school on intersectionality and how it relates to marketing. Specifically the intersectionality of women, where they live, their ethnicity, their race, their life stage and how as marketers we need to make sure our marketing meets women where they are. It’s so good. Amber is so clear in what we need to do as marketers and how we can do better.

Which she brings us to this episode. Amber’s company, Tote and Pears has become more strategic in seeing a clear need for both women and tech companies. Given the great resignation, how real working remotely is now, and the realization for woman that the need for a true work life balance is non-negotiable, Amber and her team have identified a clear way to use their marketing and branding super powers to help tech companies, who are ready to embrace what it truly means to hire a working woman, find great talent. And to help  women find awesome careers where they can have the lifestyle they want and can lean into it without apology.

https://www.toteandpears.com/

https://www.linkedin.com/in/ambernanderson/

Spotify Playlist

On this episode Kerry Guard chats with Peter Zaballos, who is a fractional CMO at Authentic Brand.  This is actually perfect timing in following Amber’s episode, because Peter is a prime example of what it means to be living the life he wants and to have a company support it.

Before we met Peter, he sent Kerry an email with something called his User Manual. We, here at MKG marketing, just started looking into this when Kerry very first met Peter and to see one in action was so cool. It really set the stage for who Peter is and the amazing conversation we knew he and Kerry would have. We’ll tell you all about what a User Manual is and how it fits into the bigger picture of how Peter leads, which is heart centered. People centered.

Let’s take a listen.

https://www.linkedin.com/in/peterzaballos/

Spotify Playlist

On this episode Kerry Guard chats with Lavanya Ganesh… Lavanya is the Senior Manager of Global Digital Strategy and Demand Generation, at VMware. Lavanya was kind enough to take time out of her trip to New York city to chat with Kerry which worked out perfectly, because they were talking about the customer experience and Lavanya could share first hand real examples of brand experiences - the good, the bad, and the ugly -  and in no better place. As B2B marketers, like Lavanya, we are taking more cues from consumer brands on how to build better customer experiences end to end, this episode is a great opportunity to do just that.

https://www.linkedin.com/in/lavanyag9/

Spotify Playlist

On this episode Kerry Guard chats with Shane Whelan, Owner of PetBidder and Carrying the fire. You might be wondering why we have Shane on our Tech Marketing Leaders Podcast. Sometimes we come across people who just catch our attention. Who has a great story. Who is out there doing something different and thoughtful and after talking to these people we realize that we all can learn from their journey… and Shane’s journey is inspiring. How he sees the world and his customers is something we all need to lean into no matter who we’re marketing for. It was an honor to connect with Shane and we hope you feel just as inspired as we did.

https://www.linkedin.com/in/shane-whelan-13356bb5/

Spotify Playlist

On this episode Kerry Guard chats with Lisa McDermott, VP of Marketing  at Acqueon. When Lisa and Kerry talked, Lisa was working at CoreDial, which is interesting because it’s a business that relies solely on partners. Marrying the business model with Lisa’s view of marketing and content makes for a new and exciting conversation we haven’t had before.

Take a listen.

As an FYI -

Lisa is now the VP of Marketing at Acqueon. She just started in January and is already looking for some great people to add to her team. Head over to their website and check out their job postings:

https://www.linkedin.com/in/lisa-mcdermott-marketing-leader/

Spotify Playlist