Sean Amster is the Manager for Digital Content Solutions at The Hershey Company. He also teaches digital marketing as a comprehensive subject at Pennsylvania State University.

His Mission: Oversee innovation and transformation processes to make data-driven decisions in demand generation and overall efficiency.

Samantha Stone is the Founder/CMO of the Marketing Advisory Network and the author of Unleash Possible: A Marketing Playbook That Drives Sales.

Her Mission: To unite marketing and sales teams around certain Key Performance Indicators (KPIs) that drive revenue in the sales funnel. She notes 3 metrics that marketers should take ownership of: lead conversion, time spent in the 'buying' phase, and win-rate. 

Maurina Venturelli is a Senior Director of Demand Generation at Sumo Logic and Kate Gigax is the Founder of Development Corps. Kate is Maurina's leadership coach with a mission to challenge and support high-achieving women in reaching their goals.

Heather Seasholtz is the Director of Meeting and Event Management. Her mission is to aid organizations in shifting from live events to virtual meetings in response to the new world of COVID-19. From restructuring sponsorships to reformating content to coaching speakers on the chat function, Heather has helped clients adapt to our new circumstances.

The traditional 'waterfall' approach to project execution is outdated and no longer effective in these unprecedented times. Lisa Farrow is a marketing agilist encouraging teams to use Agile frameworks, such as Scrum and Kanban, to ensure that they meet and exceed customer expectations. By remaining nimble and iterating constantly, teams are able to deliver a product that is exactly what the client wants and within the means of the team's capabilities. 

Latane Conant is the Chief Marketing Officer at 6sense, an A.I. powered Account-Based Marketing platform. Her mission is to utilize big data to personalize engagement with the coveted, in-market accounts that are most likely to purchase and succeed with a product.  

Social media marketing has expanded and grown in importance within the marketing mix. However, teams are consistently hindered by the lack of cohesion and clarity regarding workflow. Xenia Muntean is the CEO and co-founder of Planable, a social media tool that acts as a one-stop-shop for the entire creation process, from writing content to scheduling and distributing across a multitude of channels. 

Scott Brinker is a Software Product Leader at HubSpot. He directs the company’s platform strategy, business programs, and tech partners.

His mission is to offer guidance in the best practices to utilize evolving and expanding marketing technology ("Martech") to streamline and coordinate the various aspects of a project. 

Ashley Cohen and Sabrina Galati are marketing solutions architects with TenX4 (Ten by Four”)

Their Mission- To help marketers be more effective and cost-efficient in the long-term by aiding the agency-client relationship from the start.

TenX4’s goal is to ensure the best possible B2B partnership through intensive review, pain-point recognition, and client-agency matching.

Roderick Jefferson is a Leading Sales Enablement Consultant who has worked with many innovative, category-leading companies (AT&T, eBay, Oracle, Marketo, and Paypal to name a few)

His Mission- Drive growth in small and midsized businesses (SMBs) and Fortune 500 companies.

He does this by coordinating and conducting multiple units (HR, Product, Marketing, and Sales) to ensure that the sales team receives the necessary support to effectively close deals.

Resources

Website: https://roderickjefferson.com/

Twitter: @ThevoiceofRod

Sales Coaching: https://www.lessonly.com/sales-coaching/