Carmen Collins is the Senior Social Media and Talent Brand Manager at Cisco.

Her Mission - Build personal connections with future talent by amplifying authentic content from current employees.

She does this by using marketing tools to talk about what it’s like to work at a company rather than to “sell” a product, commercial good, or service.

Resources

https://www.facebook.com/WeAreCisco/

https://twitter.com/WeAreCisco

https://www.linkedin.com/in/carmenshirkeycollins/

Kelby Johnson gets real when talking about messaging for his healthcare brand Providence Health. Creating a succinct message across 150+ hospitals, internal teams, and local caregivers is a daunting task. Not surprisingly (if you know him) Kelby rises to the occasion. See how he created real, authentic messaging, helped produce ideas and content, distributed across the company, and measured its success thus far.

LinkedIn: https://www.linkedin.com/in/kelbyj/

Providence Blog: https://blog.providence.org/

Hosing is Health: https://blog.providence.org/topic-spotlight-housing-is-health

It's very easy to write content to check off a box whether for SEO or just because you know you're supposed to be producing it. By taking a step back, asking the right questions, instead of just checking a box you can tell a compelling story that truly creates conversation and connection.

The Content Fuel Framework

Story Fuel

LinkedIn

Neil Gordon teaches us how to hone our marketing messaging by distilling it down into a simple sentence - action, outcome. Listen to exactly how he does this.

Website: https://neilcanhelp.com/

LinkedIn: https://www.linkedin.com/in/neilcanhelp/

Full Show Recap: https://mkgmarketinginc.com/blog/podcasts/neil-gordon-find-your-silver-bullet/

Miri Rodriguez is the Global Head of the Microsoft Internship Program. She's also a storyteller. She believes that your customer should be at the heart of your brand. To do this you have to lead with empathy. In this podcast, Miri walks me through what empathy means and how she has used storytelling and empathy on putting her customer at the heart of Microsoft and created content that did just that. 

LinkedIn 

Brand Storytelling: Put The Customer At The Heart Of Your Brand Story

Building content, from your customers stories, can fill the negative space of where the your audience is and your competitors are not. Find your Blue Ocean.

Michele Mehl worked at a PR Agency that specialized in Start Ups. She has since moved on and created her own company which is a portable exercise machine. With her previous marketing talents she has gone on to build her company on the back of video content and her customers stories.

Website: https://excy.com/

LinkedIn: https://www.linkedin.com/in/michelemehlexcy/

Book Recommendation: Blue Ocean Strategy

If done thoughtfully, the Email Newsletter can be a powerful medium. Here's how to get started. Sean Ryan, founder of Rotary Digital, has created multiple newsletters, dedicated to very specific audiences. Learn how he got them started, why they've worked, and how you can do it too!

Sean Ryan on LinkedIn: https://www.linkedin.com/in/seanryanaccelerator/

Rotary Digital: http://www.rotarydigital.net/

Elevator: http://gettheelevator.com/

Scale your business and/or team by creating process and documentation in order to onboard and train new hires efficiently and effectively.

Jonathan Ronzio, CMO of Trainual, gives us great tips and tricks on how to start documenting how do you things in an effort to clone yourself which allows you to scale quickly.

http://trainual.com/

Free Asset from Jonathan, download now! > http://trainual.com/mkg 

Jonathan on LinkedIn

Kick off 2020 with digging deep and finding your truth. I certainly did! Erin Weed just opened Speaker School. An 8 course class on finding your truth and learning how to deliver it. Learn how Erin found her own truth and decided to start speaker school. 

To get started with Speaker School, visit www.speakerschool.com.

Connect with Erin Weed on LinkedIn. 

Jo-Anne is out to helps sales men and women be the best sales people they can be to not only win the business but build lasting relationships with their potential buyers. Here’s part 1 where she walks through how to prep and kick off an ideal sales call.

Linkedin: https://www.linkedin.com/in/joanne-jaspan/

Website: http://shift-sales.com/collective