In this episode we first hear from Chris Karnazes about YouTube Playlists, using the examples of Yeti and GoPro to talk about how you can use these effectively in your video strategy. Next we hear more about video from Carson Burgess and Jacob Finn who add to this discussion both reviewing Playlists as well as the new feature of YouTube Shorts. Their guest, Sam Grover, discusses how YouTube videos can play a role in social media crises and how these features can be used.

You can get more information on these features by visiting TeachingSocialMedia.org.

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Virginia Culp about Pinterest Advertising. To learn more about the information in today's episode, you can read Virginia's blog post. 

Featured:

Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST)

GUEST HOST - Virginia Culp (Follow on Twitter @Virginia_Culp) and special guest Tatum Campbell

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Savannah Kiker about event marketing and how social media listening can play a role in enhancing your event. Savannah also uses the example from the local Carolina Country Music Festival (CCMF) held in Myrtle Beach and discusses this topic more in her blog article.  

Featured: 

Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST) 

GUEST HOST Savannah Kiker (Follow @Savannah.ki )

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Luke Nusslein about several tips to create a successful Linkedin profile. For more information, you can also read Luke's blog article.

Featured: 

Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST) 

GUEST HOST: Luke Nusslein, marketing student (Follow on Instagram @Lnusslein5)

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Rachel King about the nuanced differences between different types of marketing promotions and the legal risks that go along with them. In this episode you'll learn the differences between contests, sweepstakes, and lotteries and what key things to keep in mind about their different legal requirements when you are planning your next social media giveaway. 

Featured:

Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST)

GUEST HOST Rachel King, marketing student (Follow on Instagram @rachkingg)

You can read more information in Rachel's article "The Importance of Rules When It Comes to Sweepstakes."

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing students Brittany Shelley and Robert Weisbach about the topic of Social Media Policies. These are things used by companies to govern their social media both in terms of how the firm uses social networking apps but also in guidance given to employees. This may not sound like the most interesting topic, but in actuality, it can be one of the most controversial. You will hear from both guest hosts today about very contentious employee firings and court cases that debate things from political speech, to accused racism, to labor conditions and you will get an intro into US regulations related to governing employee speech, especially regarding their Section 7 protections in the National Labor Relations Act.

Featured:

Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST)

GUEST HOST Robert Weissbach, marketing student (Follow on Instagram @ROBERTWEISSBACH) and guest Sierre Bergen (Follow on Instagram @SIERRABERGEN)

GUEST HOST Brittany Shelley, marketing student (Follow on Instagram @Brittany_Shelley)

You can read more about the topics in this episode on our TeachingSocialMedia.org blog. Brittany's article covers a lot of detail on NLRB guidance and Robert's article discusses more cases and some specifics of a good social media policy document.

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from Nicole Vreen who is a communication major and marketing minor student at Coastal Carolina University. Nicole introduces us to the topic of User Generated Content (UGC) and its benefits for individuals as well as brands and businesses. You can read more about this topic on Nicole's blog post.

Featured: 

Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST) 

Nicole Vreen, communications student (GUEST HOST) | Follow on Instagram https://www.instagram.com/nicole.vreen/  | Follow on Twitter @nicolevreen

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student Ashley Rulison, about all of the new types of pinterest pins and key tips on how to make the most of your account. You can also read Ashley's blog article 7 Marketing Steps for Pinterest Businesses for more information. Ashley refers to several pin examples in her episode and you can access the Pinterest board with the examples she cites here. 

Featured: 

Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST) 

Ashley Rulison, marketing student (GUEST HOST) | Follow on Instagram | Follow on Pinterest

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from Anthony DeFrank a marketing and PGM student and his guest about the use of Augmented Reality technology in the sport of golf. 

Featured:

Professor Heather Carle, a marketing professor at Coastal Carolina University (HOST)

Anthony DeFrank, marketing & PGM student (GUEST HOST) | Follow on Instagram

James Leandri, undergraduate student at PENN State