TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from three of my social media marketing students, and their guests about some of Instagram's newest features to help boost sales and also brand awareness.

Featured:

Professor Heather Carle, marketing professor at Coastal Carolina University (HOST)

Lauren Rightler, marketing student (GUEST HOST) | Follow on Instagram

You can learn more about this topic in Lauren's blog post. 

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from three of my social media marketing students, and their guests about some of Instagram's newest features to help boost sales and also brand awareness. 

Featured:

Professor Heather Carle, marketing professor at Coastal Carolina University (HOST)

Segment 1: Dalton Latham (GUEST HOST) and his guest Maggie Tobin (@maggie3828) - sale tactics and specifically how Instagram Shops feature into a brand’s decision to market their products. [Blog: How Brands Use Instagram to Increase Sales]

Segment 2: Alexa Johnson (@lexyj0hnson) (GUEST HOST) and her guest Alexis Baisley (@alexisbaisley) - Instagram Reels and retail brands. [Blog: REEL Talk: Top 5 Ways For Brands to Use Instagram Reels in their Marketing Strategy] 

Segment 3: Cierra Tadda (@Cierra.Catherine) (GUEST HOST) - Instagram features, differences with Tiktok, and how to manage video between multiple platforms. [Blog: How Brands Use Instagram Reels in Social Media]

TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from two students who have taken MKTG 452 Social Media Marketing at Coastal Carolina University and get their take on what it's like learning how to blog and build social media campaigns to promote their content. 

Featured today:

Professor Heather Carle, marketing professor at Coastal Carolina University (HOST)

Leah Jackson - Hospitality, Resort, and Tourism Management major ('23) (Linkedin)

Rachel Hamilton - Recreation and Sport Management major ('23) (Instagram | Twitter)