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Host Joe Betty welcomes returning guest Steven Douglas and special guest James Elkington, co-founder of One Automotive. They discuss James’s journey from valeting to becoming a top car dealer alongside Mike Brewer. The conversation covers the challenges of the motor trade—advertising struggles, finance options, FCA approval, and the power of social media marketing. Everyone shares insights on Google Ads, customer expectations, warranty claims, and managing employees. Plus, they explore the future of car sales, the importance of video content, and strategies for success in a competitive market. Don't miss it!

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