Tech Demand Weekly!

In this first episode of People of Tech, a brand new podcast, our host Charles Commins speaks to the interim DPO at the Bank of England, Steve Wright.

At the time of recording, Steve was Data Protection and Security Information Officer at John Lewis & Partners.

Steve Wright has worked in the field of information security for 25 years. He has worked for some of the biggest brand names in the world including Siemens, Unilever and Deloitte. He has worked for John Lewis and Partners since April 2016 and is a prominent name in his field, often sharing his insights as a guest speaker at conferences held throughout Europe.

Steve discusses the digital transformation he has witnessed in his current role at John Lewis and gives his opinion on the state of the cyber security industry after a turbulent year that has included the hacking of British Airways.

You can find out more about Steve at his website.

Originally published 26/11/2018

Emotional buying happens all the time in B2C. In this episode of Tech Demand Weekly, Nick Hague of B2B International explains how utilising market research can help B2B marketers inject emotion into their campaigns.

For more on this episode visit our Tech-Demand.com/Podcast

Somehow it has taken 35 episodes to get to the subject of writing blog articles.

Gareth Hancock of That.Content.Shed joins Charles to talk us through the difference between copywriting, blogging and article writing. We also discuss the benefits of writing a regular blog and how having one can help you connect with your customers.

Jeff White returns to talk more about making websites accessible to all.

Whilst optimizing your website for accessibility will help it rank higher in SEO and stop you from getting sued (ask Beyonce!) it is also simply the right thing to do!

For more information and for lots of useful links, take a look at our website!

This week we look at how B2B can utilise voice tech, such as smart speakers, in their marketing campaigns.

Numbers are great. We all love them and we all want them to be higher. We think that by having high numbers of followers and likes that we must be succeeding but my guest today says these are not the metrics we should be striving for.

Martin Ochwat first started dabbling in online marketing in 2005, selling digital video game characters on eBay. Martin has worked for and set up his own tech companies and now uses his experience to advise heads of marketing and entrepreneurs on growing their businesses.

He has recently written an article for Content Marketing Institute where he calls likes, retweets, followers and shares Vanity Metrics.

Martin's website

Martin's article on Content Marketing Institute

Amy Woods of Content 10X.com joins Charles on this episode of Tech Demand Weekly!

Website optimization isn't just about making your website look good. As Jeff White of Kula Partners explains, it is also about equality.

Insight Brokers, what are they? 

On this week's episode of Tech Demand Weekly! Charles learns about the new trend in marketing that is Insight Brokers. While it may be something that you think you already do within your marketing department, our guest today suggests that there is a lot more on offer. 

Jeff Allen has 20 years of digital marketing experience which started at an email platform company before moving to the agency side. Aside from running the day-to-day at Hanapin, a digital marketing agency, he oversees the popular industry blog, PPC Hero, and conference series, Hero Conf.

Back in [episode #20](https://audioboom.com/posts/7179354-video-s-role-in-2019) Charles was joined by [Francis Ma](https://www.linkedin.com/in/francisma1/) of [Brafton](https://www.brafton.com/) to talk all about video marketing in 2019\. That appearance on Tech Demand Weekly caused a rift between Francis and his podcast partner in crime, Jeff Baker. Together they host the Above The Fold podcast which is a marketing podcast that sidelines in Top Gun quotes and AI chat. In fact, it's probably a podcast more about movies, TV shows and artificial intelligence with a sprinkling of marketing trends thrown in.

Francis and Jeff tell Charles why they created Above The Fold, how it started life as a failed video and why podcast analytics suck.