Tech Demand Weekly!

[Elise Dopson](https://www.elisedopson.co.uk/) is a freelance writer, blogger and ghostwriter from Manchester, England. [The last time she appeared on the podcast](https://audioboom.com/posts/7036977-the-art-of-storytelling-with-elise-dopson), Elise talked about Zendesk and how it used the story of it’s brand name being used by another company as part of a marketing campaign. This time around, Elise discusses some of the big B2C marketing campaigns of the last few years and what B2B marketers can learn from them.

[Stephanie Stahl](https://www.linkedin.com/in/stephanie-stahl-23a20410/) is the General Manager at the Content Marketing Institute. 

In December 2018, Stephanie published [85+ Expert Predictions for Content Marketing in 2019](https://contentmarketinginstitute.com/2018/12/marketing-predictions-2019/) where she asked content marketers to give their thoughts on the year ahead.

Having collated all those thoughts and opinions, Charles thought it would be good to find out what Stephanie herself thinks will happen.

At this time of year we all like to look back over the year just gone and forward to what comes next. Here on Tech Demand Weekly we're no different and with the help of some of our friends we have some 2019 predictions.

So sit back, relax and hear from Andy Crestodina, Jeff Sass, David Howell, Clement Lim and Stephanie Stahl.

With Christmas just around the corner, [Tech Demand Weekly!](https://tech-demand.com/podcast/) takes a look back at content marketing in 2018.

With a little help from those people who have already appeared on the podcast, Charles guides us through what we have learned throughout the year.

Having great content is the most important part of any marketing campaign but there's no point in having it unless your audience can get to it.

SEO is the second most effective tactic for digital marketeers in 2018 according to Ascend2's Digital Marketing Strategies Report, after content marketing.

In this episode of Tech Demand Weekly, Charles speaks with marketing specialist freelancer, [Myles Winstone](https://www.linkedin.com/in/myleswinstone/) who discusses why SEO is so important and how you cant start your SEO campaign.

To contact Myles, email him at [email protected]

In the first episode of Tech Demand Weekly, we explored the White Paper and how to write one. In this episode we are looking at another favourite of the content marketer's arsenal, the case study.

Charles is joined by [Clement Lim](https://www.linkedin.com/in/clementlim108/), a former journalist and Lawyer from the United Kingdom.

In 2013, Clement decided to switch careers and became a freelance copywriter and content marketer. Clement has worked with CEO’s and marketing executives and has a proven track record of producing outstanding content that increases brand awareness, starts conversations and generates leads. With Clements background in copywriting he was the perfect person to speak to regarding case studies and how to write an effective one.

Clement can be found at [limwriter.com](http://www.limwriter.com/)

The book Clement mentions during this week's episode is called [Made To Stick](https://heathbrothers.com/books/made-to-stick/) by Chip and Dan Heath.

November is Lead Generation month here on Tech Demand Weekly! and we are excited to have SiriusDecisions on board as a sponsor for the month.

To complete our month on Lead Generation and the definition of a lead, we've gathered all four of our guests around the one table to give their final thoughts on the definition of a lead.

Joining Charles for this special edition of Tech Demand Weekly! are Terry Flaherty of SiriusDecisions, Chris Boorman of CA Technologies, Pamela Guyton-Micheles of Avalara and Hubspot's Sharen Murnaghan.

November is Lead Generation month here on Tech Demand Weekly! and we are excited to have SiriusDecisions on board as a sponsor for the month.

To complete our month on Lead Generation and the definition of a lead, we've gathered all four of our guests around the one table to give their final thoughts on the definition of a lead.

Joining Charles for this special edition of Tech Demand Weekly! are Terry Flaherty of SiriusDecisions, Chris Boorman of CA Technologies, Pamela Guyton-Micheles of Avalara and Hubspot's Sharen Murnaghan.

November is Lead Generation month here on Tech Demand Weekly and we are excited to have [SiriusDecisions](https://www.siriusdecisions.com/) on board as a sponsor for the month.

So far in this mini-series we have heard [the theorists'](https://audioboom.com/posts/7075177-the-definition-of-a-lead-with-terry-flaherty-of-siriusdecisions), [tech vendor's](https://audioboom.com/posts/7084151-lead-definitions-a-tech-vendor-s-view) and [demand gen manager's](https://audioboom.com/posts/7092684-lead-definition-a-demand-gen-manager-s-view) view on the definition of a lead.  In this episode, Charles talks to Hubspot's Senior Key Account Manager, Sharen Murnaghen. 

Sharen has over 20 years experience in sales and was the first female salesperson to make over $1 million ARR.

November is Lead Generation month here on Tech Demand Weekly and we are excited to have [SiriusDecisions](https://www.siriusdecisions.com/) on board as a sponsor for the month.

So far in this mini-series we have heard both the theorists' and tech vendor's view on the definition of a lead. In this episode Charles talks to [Avalara](https://www.avalara.com/us/en/index.html)'s Demand Generation Manager, [Pamela Guyton-Micheles](https://www.linkedin.com/in/pamela-guyton-micheles-3a1453b/).

Pamela is a demand generation leader and has a proven record of increasing conversion in the US, as well as EMEA, APAC, and LATAM.