Tech Demand Weekly!

November is Lead Generation month here on Tech Demand Weekly and we are excited to have [SiriusDecisions](https://www.siriusdecisions.com/) on board as a sponsor for the month.

Continuing our month on Lead Generation, in this week's episode Charles speaks to marketing leader, Chris Boorman about the practical side of dealing with leads on an everyday basis.

Chris Boorman is the Vice President of Marketing at CA Technologies. Previously, Chris was the CMO for Automic and was honoured by SiriusDecisions with a ROI Award for his Sales Performance Alignment Funnel.

November is Lead Generation month here on Tech Demand Weekly and we are excited to have [SiriusDecisions](https://www.siriusdecisions.com/) on board as a sponsor for the month.

One of the biggest challenges for the B2B marketer is that there isn't one sole, universal definition of a "lead".  So in this episode we are starting right from the beginning of the process and asking what is the definition of a lead?

Joining Charles on the podcast is Terry Flaherty, who is a Senior Research Director at [SiriusDecisions](https://www.siriusdecisions.com/).

[SiriusDecisions](https://www.siriusdecisions.com/) is a research and advisory firm that delivers the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.

Fast growing companies rely on [SiriusDecisions](https://www.siriusdecisions.com/) research and insights to improve their decision-making ability and help them implement and change processes faster to drive growth. Based on a recent study, [SiriusDecisions](https://www.siriusdecisions.com/) clients are proven to grow 12-15 times faster than their peers and have a 34% higher profitability rate.

[SiriusDecisions](https://www.siriusdecisions.com/)’ mission is to help their clients achieve cross-functional alignment and improved performance through access to cutting-edge research and collaborative, step-by-step counsel. Check out their latest research and insights at [SiriusDecsions.com](https://www.siriusdecisions.com/).

November is Lead Generation month here on Tech Demand Weekly and we are excited to have [SiriusDecisions](https://www.siriusdecisions.com/) on board as a sponsor for the month.

One of the biggest challenges for the B2B marketer is that there isn't one sole, universal definition of a "lead".  So in this episode we are starting right from the beginning of the process and asking what is the definition of a lead?

Joining Charles on the podcast is Terry Flaherty, who is a Senior Research Director at [SiriusDecisions](https://www.siriusdecisions.com/).

[SiriusDecisions](https://www.siriusdecisions.com/) is a research and advisory firm that delivers the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.

Fast growing companies rely on [SiriusDecisions](https://www.siriusdecisions.com/) research and insights to improve their decision-making ability and help them implement and change processes faster to drive growth. Based on a recent study, [SiriusDecisions](https://www.siriusdecisions.com/) clients are proven to grow 12-15 times faster than their peers and have a 34% higher profitability rate.

[SiriusDecisions](https://www.siriusdecisions.com/)’ mission is to help their clients achieve cross-functional alignment and improved performance through access to cutting-edge research and collaborative, step-by-step counsel. Check out their latest research and insights at [SiriusDecsions.com](https://www.siriusdecisions.com/).

In this week's episode of Tech Demand Weekly! we look back on the six previous episodes with the co-founder and CMO of [Orbit Media Studios](https://www.orbitmedia.com/), [Andy Crestodina](https://www.linkedin.com/in/andycrestodina/). 

Andy shares his thoughts on what our previous guests have had to say, from [Madalyn Sklar's video tweets](https://audioboom.com/posts/7056248-content-marketing-and-twitter-with-madalyn-sklar) to [Elise Dopson's story of Zendesk's unique marketing video](https://audioboom.com/posts/7036977-the-art-of-storytelling-with-elise-dopson).

In the second half of Charles' chat with Andy, we explore what happens next to the content marketers create and how to get it seen by the right audience.

Please subscribe to the podcast on your favoured podcast catcher and share the episode with your contacts.

Want to find a content marketing guru to help improve your current strategy? Look for them on LinkedIn. Want to connect with new prospects? Find them using Facebook Ads. Want to form a trusting and human relationship with all of those people? Use Twitter.

On this week's Tech Demand Weekly! podcast, Charles speaks to serial entrepreneur, community builder and leading Twitter marketing expert, Madalyn Sklar.

Madalyn has 22 years digital marketing experience and 13 years experience in social media marketing. No wonder she is ranked the #1 Social Media Power Influencer in Houston, Texas, USA.

Madalyn has lots of advice and tips that will help drive any content marketing strategy forward on one of the world's largest social media networks. With over 300 million monthly active users, Twitter is a network that simply can't be ignored. Yet, many B2B's choose to steer clear. This week's podcast looks at how Twitter should be used effectively by all of it's members.

Contact the podcast via email at [email protected]

Leave a review on [Apple Podcasts](https://itunes.apple.com/gb/podcast/tech-demand-weekly/id1435477333?ls=1), we'd really appreciate it!

Repurposing content has already been discussed on the show a few weeks back but the importance it has in speeding up a marketing campaign and reducing the amount of time marketers spend doing it makes it worthy of further consideration.

For this week's episode, Nathan Isaacs discusses how content can be repurposed into many other forms of marketing material, taking inspiration from Jay Baer and how he will turn one five minute video into 11 different pieces of content.

Nathan Isaacs began his career as a sailor on the submarine USS Baltimore before becoming a reporter for the Tri-City Herald in Washington.

He moved into marketing in 2008 and is now a senior content strategist, copywriter, podcaster and video guy at Act-On Software.

This week, Charles speaks to freelance writer, blogger and ghost writer, [Elise Dopson](https://www.linkedin.com/in/elise-dopson/). Elise lives and works in Manchester, England. At the age of 12 Elise's first work was on her own beauty blog before getting a job at a content marketing agency. After two years she became a freelance writer and now helps marketing businesses attract, and convert, their audience through what she calls a compelling blog strategy.

You can read Elise's blog post _[The 3-Step Guide to Storytelling in Content Marketing](https://www.elisedopson.co.uk/blog/storytelling-in-content-marketing/)_ on her website [elisedopson.co.uk](https://www.elisedopson.co.uk/)

[Zendesk Alternative](https://www.youtube.com/watch?v=FubTrwuPrsI) advert 

[Dollar Shave Club](https://www.youtube.com/watch?v=LsPQFsPvMgM) UK advertisement

Telling stories has been around since mankind lived in caves and hunted animals. Storytelling is as important to your content marketing as your product or service is. On this episode of Tech Demand Weekly! Charles talks to Joe Lazauskas about how storytelling can take your marketing to the next level.

[Joe Lazauskas](https://www.linkedin.com/in/joe-lazauskas-8b442026/) is a marketing and technology journalist and best selling author of The Storytelling Edge. He’s a regular speaker at Content Marketing World, Web Summit and Collision among others.

Joe's article on [Dollar Shave Club](https://www.convinceandconvert.com/content-marketing/storytelling-turned-dollar-shave-club-into-a-billion-dollar-brand/).

You can email the show [email protected] 

Please leave us a 5* review on iTunes

This week is all about how you can be repurposing existing content.

Jeff Sass is a senior level digital media, marketing and business development executive. He is also an excellent writer with many film and TV credits as well as his own book "Everything I Know about Business and Marketing, I Learned from The Toxic Avenger".

Jeff is the CMO of .CLUB Domains and as he says in his own words, domain name business isn't sexy so a lot of their marketing strategy revolves around repurposing content such as news articles that are about their clients.

Jeff's article for [Convince & Convert](https://www.convinceandconvert.com/content-marketing/repurposing-content-transforms-your-marketing/).

The UK Telegraph newspaper's article on the [model boat club](https://www.telegraph.co.uk/news/2016/07/21/swanted-thuggish-bird-smashes-up-eight-model-boats-worth-15000-e/).

You can see Jeff's new TV series about startup companies at [startups.club](http://www.startups.club/teaser-video.html)

The video creator platforms Jeff mentions can be found here: [Animoto](https://animoto.com/business) and [Reevio](https://reevio.com/prelaunch)

For our first episode we speak with content writer Dave Howell about what the Content Marketing Institute says is the fourth most used type of content by B2B marketers in 2018… White Papers.

For the last 25 years, Dave Howell has been working as a freelance writer, journalist and publisher. He specialises in technology and business subjects and is also known as his company name, Nexus Publishing. During his career, Dave has written for both the B2B and B2C markets.

You can find out more about Dave on his website nexuspublishing.co.uk