Tech Demand Weekly!

As we've been taking a look at podcasting over the last few episodes, we here at Tech Demand Weekly thought it might be a good idea to talk to some of the best known marketing podcasts out there. This week is the turn of [John J. Wall](http://www.roninmarketeer.com/) from [Marketing Over Coffee](https://www.marketingovercoffee.com). 

Marketing Over Coffee is a weekly podcast presented by John J. Wall and [Christopher S. Penn](https://www.christopherspenn.com/). The reason it's called Marketing Over Coffee? Well, in the beginning, John and Chris would meet up at their local Dunkin' Donuts store at half five in the morning and record the show while drinking a cup of hot Joe!

Continuing our look at podcasting, Charles speaks with journalist, freelance writer and publisher, David Howell about interviewing.

The most popular form of podcast involves an interview of some description. Some, like this one, are one on one between guest and host and others take snippets of the guests answers to help articulate the narrator's story (see Serial or Criminal).

In this episode, David talks about the main purpose of conducting an interview, gives his advice on how to conduct yourself during an interview and why the old adage "fail to prepare, prepare to fail" is key to getting the best content out of an interview.

[David Howell](https://www.linkedin.com/in/nexuspublishing/) is [Nexus Publishing](http://www.nexuspublishing.co.uk/). Specializing in technology and business subjects, his work has appeared in the national press and many of the leading technology and business magazines. 

Visit our website [https://tech-demand.com/podcast/](https://tech-demand.com/podcast/)

Send us an email [email protected]

This week’s episode sees the start of our mini series on podcasting. Podcasts are a relatively new tool for the content marketer but with their low cost and potential high reach, they offer great value to any business. Over the course of the next few episodes, we'll be hearing from marketers who already host podcasts to find out why they do it and what makes them successful. We'll also be talking to some of the industry’s biggest names to get tips and advice on how you can start your very own podcast.

This week's guest is podcaster Colin Gray. Colin is the CEO and founder of [thepodcasthost.com](https://www.thepodcasthost.com/), a podcast network and a huge content resource on creating a successful show. As the host of the [Podcraft podcast](https://itunes.apple.com/us/podcast/podcraft-how-to-make-run-a-great-podcast/id821720737?mt=2), Colin gives advice on how to podcast from what equipment to use, how to tell great stories, editing and even monetizing your podcast.

On this week's podcast we are exploring the world of Facebook Ads.

Charles's guest this week is [Akvile DeFazio](https://www.linkedin.com/in/akdefazio/), a conversion driven marketer and is passionate about helping businesses expand their online visibility and reach their goals via social media. Akvile is the President of [AKvertise](https://www.akvertise.com/), a social media marketing and advertising agency based in California.

Facebook Groups aren’t always the first thing that comes to mind when looking at B2B marketing but they can be a powerful way to establish your expertise; create an engaged community; and find new customers, peers, and partners. On this episode we delve into the world of Facebook Groups and find out how you can make them work for your marketing strategy.

[Jen Lehner](https://www.linkedin.com/in/jlehner/) is a digital marketing strategist, specialising in social media marketing. In 2013 she created her own company [Jen Lehner Media](https://jenlehner.com/) and has helped business owners create an effective marketing strategy using social media and digital tools.

In this episode [Chrys Tan](https://www.linkedin.com/in/chrys-tan/) and Charles take a look at Facebook Messenger Marketing. 

You’ve probably heard of Messenger Marketing or messenger chat bots, but in today’s episode we are looking at what it is and how you can fit it into your marketing campaign.

Chrys Tan is the founder of [Chrys Media](https://www.chrysmedia.com/), a messenger marketing agency for online businesses. She is also the host of the [Hack Your Online Business podcast](https://itunes.apple.com/us/podcast/hack-your-online-business/id1445367230?mt=2).

Over the last few episodes Video Marketing has been our subject. So far we have explored the benefits of using video, how you can inject emotion into your videos and what has happened with video over the years as well as what we expect to see happening in the future. Today’s episode explores video marketing for social media. 

According to a study conducted by Web Marketing Video Council, a staggering 60% of brands are actively using social media video today.

Christine de Leon is the editor in chief of The Beautiful Truth, a platform that shares knowledge, expertise and critical thinking on where creativity meets purpose. Christine cut her teeth as a broadcast journalist before being made the chief of Oglivy’s first content studio. Christine has created content for the likes of Unilever, Philips and British Gas helping brands to articulate something new and meaningful about themselves.

Every year predictions are made about video being bigger and better. In 2018, Jeff Baker of [Brafton](https://www.brafton.com/) wrote an article dedicated to why video would be a must in the year ahead.

One year on, Jeff's colleague, Francis Ma joins Charles to talk about whether Jeff was right and what role video will have to play in B2B marketing in 2019.

Francis Ma is the Vice President of Content at [Brafton](https://www.brafton.com/). In ten years he has worked his way up from the role of writer to having all of the creative teams report to him. Francis is also the co-host of the [Above The Fold podcast](https://itunes.apple.com/us/podcast/above-the-fold-by-brafton/id1413932916).

[Adam Penny](https://www.linkedin.com/in/adam-penny-b4bb462/) of [Connected Pictures](https://connectedpictures.com/) speaks with Charles about how inserting emotion into your marketing videos is possible for B2B campaigns.

For more information please visit our [website](https://tech-demand.com/making-emotional-b2b-video/).

Video marketing is always at the top of every new year predictions list and 2019 has been no different.

In our own [episode with Stephanie Stahl](https://audioboom.com/posts/7125670-content-marketing-in-2019-with-stephanie-stahl), live video in particular was predicted to be making a huge splash this year.

On this episode of Tech Demand Weekly! Charles talks to digital strategist and content marketer, [Andy Crestodina](https://www.linkedin.com/in/andycrestodina/) about his most recent article on the subject, [_The Three Types of Marketing Videos_](https://www.orbitmedia.com/blog/types-of-marketing-videos/)