Technically Speaking

In today's episode, we're talking about business strategy. What it is, how to create one, live by it, and create a business that's producing the results you want.

As entrepreneurs, it's easy to get distracted by all the things we could do. Often, we find ourselves only doing the things we want to be doing and not the things we need to be doing in order to achieve the goals we have.

On a mission to save us from our own demise is our guest today, Alex Brueckmann.

Alex built and scaled companies in Europe and Canada, and led client projects across the world.

His passion lies in helping his clients build profitable businesses rooted in purpose and impact.

Alex mainly helps business owners with getting clarity, direction, and focus to build their dream businesses.

He has 2 new books in the making - and when he doesn't work he loves riding motorcycles, gardening, and exploring the outdoors around his home in Maple Ridge, BC, Canada.

With more than 15 yrs in management consulting and business strategy, Alex helps business owners and entrepreneurs in the $1M-3M range get clarity and direction to reach their goals.

Austin and I learned a ton in this episode and we hope you do, too.

See you in there!

Show Notes:

✅ Get Alex's Business Strategy toolkit: www.brueckmann.ca/toolkit

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

In today's episode, Austin and Taylorr are flying solo, answering one of the most popular questions we get asked on a regular basis.

It all revolves around the revenue streams available to us as thought leaders, how to make money, and knowing when to add a revenue stream to your business.

Whether you're just starting out or if you're an established business, there's always the thought of other revenue streams and how to craft the business of your dreams.

In this episode, we're breaking down what those revenue streams are, the pros and cons of each, and the expectations you should have about them.

Show Notes:

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

In today's episode, we're talking about simple SEO strategies to scale your website traffic.

One of these strategies is called backlinking and we've brought in one of the most knowledgable people on the planet for this subject.

Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 14 million active users and pass 3M monthly organic traffic. Since then, he's been helping other companies achieve similar successes via Respona.

His expertise is getting higher rankings for your business in Google by building backlinks from authoritative, relevant websites in your space.

So least to say, we've got our bases covered this episode.

Let's get into it!

Show Notes:

✅ Connect with Farzad: https://www.linkedin.com/in/farzadrashidi/

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

In today's episode, we're chatting about how to write and leverage a book to gain instant credibility in your space.

Now, before you make any assumptions, even if you already have a book, you need to listen to this episode.

For so many authors, books are treated as a revenue stream and not a credibility marketing vehicle, and that's simply the wrong idea.

Your book is – or will be – your best tool for generating revenue in your business.

To explain this, we've invited Michael DeLon, president and founder of Paperback Expert, to share with us what a book should actually be doing for you, how to go about writing one (without actually writing a word), and how to leverage it to land better clients.

Again, even if you have a book, you need to listen to the episode. Your next book will be better because of it.

Show Notes:

✅ To learn more about Michael, check out https://paperbackexpert.com/

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

In today's episode, by popular request, we're learning about what it takes to create and produce a podcast that lands in the top 1% of shows – The answer might surprise you.

To help us understand this, we're joined by Roy Coughlan. Roy is a podcast coach based out of Poland and runs five – yes FIVE – different podcasts, four of which are in the top 1% (the 5th is pacing for it).

So, what does it take to do that? What type of production do you need? Does it need to the complex processes so many podcasters use?

All of these questions and more are answered in today's show.

If you're curious about running your own podcast, this is the episode for you.

Show Notes:

✅ Learn more about Roy, his coaching, and all of his shows here: https://bio.link/podcaster

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

Ever consider launching a mastermind of your own? Or have you tried launching a mastermind in the past and it didn't work out?

This is the episode for you!

We've brought on Chris Williams, founder of Group Coach Nation, an organization that specializes in teaching you how to develop, market, and monetize your mastermind.

Now, we're not talking about $500/seat masterminds – We're talking $10,000+/seat masterminds.

As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups.

He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offering strategies is why he is here.

So without further ado, let's do this thing, shall we?

Show Notes:

✅ Learn more about Chris and his work at Group Coach Nation: https://groupcoachnation.com/

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

In today's episode, we're talking about marketing! More specifically, though, about how everything you do in your business is marketing.

From generating leads, to closing deals, to delivering for your clients - it's all marketing.

To help us understand this idea, we're brought on Lisa Raebel.

Lisa developed her proprietary RebelMindset strategies after more than twenty-five years in corporate America as a successful marketing executive and leading sales professional. Her mission: to help businesses stay in business by marketing their organization the right way.

You will often hear her say, "Everything is marketing. From how you answer your phone to your final conversation to a customer… it's all marketing." Lisa cuts through the noise and breaks marketing opportunities down to what makes sense for her clients, creating strategies that are simple and relatable to their target audiences.

So let's dive in and uncover how to create simple marketing strategies that make what you do irresistible to your audience.

See you there!

Show Notes:

✅ Learn More About Lisa: https://rebelgirlmarketing.com/

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

In this week's episode, we've brought in event production expert, Shay Wheat.

Shay specializes in helping people put on in-person and virtual events for 200 to 4000+ attendees. She's collaborated with celebrities such as Dr. Oz, Lisa Nichols, Josh Turner, and many others. Shay helps speak-to-sell clients be extremely profitable with their events.

Her company, Grace and Ease, has helped its clients make over $25M in revenue, gain over 3500 new clients, and have helped changed the lives of tens of thousands of attendees.

Their team handles all the planning, speaker, and sponsor support as well as the production of the entire event.

Suffice to say, Shay is a true expert in her craft and this week, she's sharing what it takes to put on your own events and how to know you're ready for one.

So without further ado, let's get into it!

Show Notes:

✅ Get Shay's Five Phases to Events guide here (it's awesome): https://fivephases.info/speakerflow

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

In this week's episode, we've brought in Storytelling expert, Kelly Swanson, to share with us her 3-part storytelling framework, The Persuasion Principle.

Now, we're not just talking about sales here in the context of persuasion. Persuasion simply means guiding people to take action, to believe in what you're saying, and to be moved by it.

As speakers, your entire job is to master the art of persuasion so that when you're up on stage, people transform, so that your clients by from you, and so that you change lives.

After decades of perfecting storytelling and helping thousands of people refine their stories, Kelly's found the blueprint to all amazing stories and today, she's breaking that down for us.

So, without further ado, let's do this thing, shall we?

See you in there!

Show Notes:

✅ Check out kellysfreegift.com to download Kelly's story resources. Seriously, click the link!

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/

In today's episode, we're talking with mental health speaker and ghostwriter Cindy Tschosik.

When Cindy isn't on stage, she ghostwrites nonfiction books for psychology professionals, mental health influencers, and performing artists to share their expertise on mental health topics and their journey to mental wellness.

As a certified ghostwriter, Cindy knows first-hand what it takes to write a book that's engaging, successful, and communicates the value one hopes to provide.

And in this week's episode, we're talking with her about what it's like from the author's perspective to hire a ghostwriter, why it can be more beneficial than writing a book yourself, and removing some of the fear people may have when considering hiring a ghostwriter.

As always, stick around until the end for some awesome resources Cindy has, and we hope you like this one.

See you there!

Show Notes:

✅ Download Cindy's "A-Z Book Checklist": https://www.soconnectedllc.com/download-the-a-z-book-checklist/

📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU

🎤 Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/

🚀 And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/