If there's one topic the world of thought leadership can always learn more about, it's storytelling. We should know – we've hosted several storytelling episodes in the past!
But one angle we haven't looked at in-depth – and one that's undeniably important – is how to use storytelling to drive change.
In other words, how do you use storytelling as part of a keynote, breakout, presentation, etc. to push your audience to act? How do you create change even after you've finished telling your story?
With these questions in mind, we're joined in this episode by one of the foremost experts on storytelling, Patti Sanchez.
Patti is the Chief Strategy Officer for Duarte, Inc. with over 30 years of experience as a communicator and storyteller.
With the help of her team, she "helps leaders and learners of all kinds understand the inner workings of the human mind and heart and craft engaging narratives that resonate on a deep level," including some of the biggest names in recent history such as brands like Salesforce and politicians like Al Gore.
Patti is also the author of Presenting Virtually: Communicate and Connect with Online Audiences and co-author of the award-winning book Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols with Nancy Duarte.
Suffice to say, there aren't many people more qualified than Patti to speak on this subject.
We learned a ton in this episode, and we hope you do, too.
Show Notes:
✅ Check out Patti's books, Illuminate and Presenting Virtually: https://www.amazon.com/Patti-Sanchez/e/B018F4RCW6%3Fref=dbs_a_mng_rwt_scns_share
✅ Learn more about Duarte Inc's Presenting Virtually Online Course: https://www.duarte.com/presentation-training/ecourses/presenting-virtually/
✅ Learn more about Duarte's Illuminate Instructor-Led Workshop: https://www.duarte.com/presentation-training/illuminate-virtual-workshop/
📷 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU
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