Telecom Reseller / Technology Reseller News

“We’ve got a new name, but it’s the same mission—serving the channel with even more focus and energy than before.” — MJ Shoer, Chief Community Officer, Global Technology Industry Association (GTIA)

In January, a major shift quietly reshaped one of the most familiar names in the IT channel. The CompTIA Community officially became the Global Technology Industry Association (GTIA)—marking the start of a new era for the 42-year-old organization.

In a recent Technology Reseller News podcast, MJ Shoer, Chief Community Officer of GTIA, sat down with us to explain the rebrand, what it means for members, and why now is a pivotal moment for global IT channel professionals.

A New Name—and New Clarity

The change stems from the sale of the CompTIA name and its training/certification business, which now operates as a separate for-profit entity under CompTIA Inc. What remains is the long-standing nonprofit trade association—now rebranded as GTIA—still dedicated to serving MSPs, solution providers, vendors, and distributors.

“We had to change the name because we sold the brand. But what that allowed us to do was focus entirely on our membership. No distractions—just service to the channel,” said Shoer.

GTIA is backed by a perpetual endowment created from the sale, ensuring stable funding for operations and long-term growth. According to Shoer, this structure enables GTIA to expand its global reach and deepen its core programming.

What Members Can Expect

GTIA members can expect everything they’ve come to rely on—plus more. That includes:

Flagship benefits like industry research, member education, advisory councils, and cybersecurity programs

Expanded charitable giving to help underserved and remote communities access tech careers and services

Greater global engagement, with regional events, localized content, and new programming across GTIA’s six global regions:

North America, UK & Ireland, Benelux, DACH (Germany, Austria, Switzerland), ASEAN, and Australia/New Zealand

GTIA has already held record-attendance events since the rebrand and plans to extend its global offerings even further in 2025.

“We’ve hosted global town halls, opened a suggestion box, and invited feedback. We’re listening—and we’re building what the channel needs,” said Shoer.

ChannelCon and Global Events

GTIA’s premier event, ChannelCon, will return July 29–31, 2025, in Nashville, with a fresh format and dual keynotes—one on AI, the other on radical candor and culture. Shoer notes the program will deliver “actionable insights members can use the moment they return to their business.”

Other major events include:

ChannelCon EMEA in London this October

DACH Community Meeting in Munich (May)

UK & Ireland Community Forum + Spotlight Awards (June, black tie!)

ANZ Forum + Spotlight Awards in Sydney (September)

“We’ve created a global calendar of engagement—from in-person events to online meetups. There are opportunities every month to connect and contribute.”

Cybersecurity and Trust

GTIA also continues to lead in cybersecurity with initiatives like:

GTIA ISAO (Information Sharing and Analysis Organization) for real-time threat intelligence

Cybersecurity Trustmark to help MSPs validate and enhance their security readiness

Both programs aim to help members stay ahead of regulations and threats in a rapidly evolving landscape.

Open to All

GTIA isn’t just for paying members. Anyone can sign up as a subscriber to access public resources, join events, and explore what the organization offers. If your company is already a member, you’ll automatically gain access. If not, you’ll still get a front-row seat to everything GTIA is doing.

“You don’t have to commit on day one. Dip your toe in. Come to an event. Check out the content. We’re confident you’ll see the value.”

Learn More

To explore membership, resources, and the full calendar of global events, visit gtia.org. For ChannelCon details,

“If you’re not moving now, someone else will poach your base. The opportunity is huge—but the window is now.” — Robert Galop, Creo Solutions

As AI, CPaaS, and automation shift from buzzwords to business drivers, Creo Solutions is helping MSPs, CSPs, and channel partners get from theory to execution—fast. In a recent Technology Reseller News podcast, we caught up with Robert Galop and Kevin Nethercott to talk about lessons from a packed Q1 event season and how Creo is helping partners double revenue and reduce churn with powerful new tools like communications automation and vCon-based analytics.

From Buzz to Business: AI Finds Its Place

At events like Mobile World Congress, Enterprise Connect, and Channel Partners, Galop and Nethercott saw a turning point: AI is no longer a billboard phrase. It’s now a baked-in feature set delivering real-world impact.

“This year, AI moved off the signage and into actual use cases,” said Galop. “It’s impacting customer experience, sales, employee workflows—and it’s starting to move the needle on revenue.”

Nethercott added that network APIs are making similar leaps—from future promise to practical tools. Use cases like replacing SMS one-time passwords with secure network authentication are hitting the market now, with major players like Meta moving in.

CPaaS and Automation: The Next Big Shift

What’s next? According to Creo, it's communications automation—helping CSPs and MSPs offer smarter, faster, more connected customer experiences.

“Service providers often think they can’t deliver this,” said Galop. “We come in, co-sell with them, train their teams, and help get it in front of customers.”

Creo also supports deployment of vCon-based analytics, which let service providers tap into millions of voice and digital interactions already flowing across their networks. That data, once invisible, is now actionable—reducing churn, identifying revenue opportunities, and even recovering at-risk accounts.

“One of our customers used vCons to detect churn risk—and saved two major clients within 30 days,” said Galop.

Fast Ramp, Real Results

What sets Creo apart is its speed and end-to-end support. They’re helping partners go from zero to revenue-generating in under 30 days.

✅ Advisory: Go-to-market guidance, C-level alignment, blue sky planning

✅ Training: Sales team enablement, customer discovery sessions

✅ Tech: Development + integration support to activate automation and analytics

✅ Urgency: Involved in $100K+ automation deals and $200K+ analytics rollouts now

“We’ve done this before,” said Nethercott. “We bring the tech, the playbook, and the team to get our partners moving immediately.”

A Simple Entry, a High-Stakes Moment

“It’s easy to get started—but the caution is, this will move fast,” warned Galop. “If you’re not doing this, someone else in your market will.”

Creo is actively looking for partners who are ready to act. For CSPs and MSPs under pressure to differentiate, scale, and win in Q2, this might be the quarter that changes everything.

Learn More

Visit creosolutions.tech

Catch Creo Solutions at the vCon Summit this month in Cape Cod

#CreoSolutions #CPaaS #vCon #AI #Automation #MSPs #CSPs #CommunicationsAutomation #VoiceAnalytics #TechPartners #ServiceProviderGrowth #DigitalTransformation #CustomerExperience

“We’re continuing to grow, while others are shrinking,” said Stan Gray, Senior Vice President of IoT Broadband and HiCat Vertical Sales at Telit Cinterion, in a recent conversation with Technology Reseller News. As Q2 begins, Gray shared how Telit Cinterion is building on its 40-year legacy to meet today's demand for intelligent, always-on, and high-bandwidth IoT solutions.

Stan Gray

At this year’s Mobile World Congress, Telit Cinterion unveiled its fourth generation of 5G modules powered by Qualcomm’s SDX82 and 85 chipsets. These new offerings combine advanced connectivity with Qualcomm’s AI engine, enabling edge intelligence and prioritization—especially for video applications that demand real-time processing. “It’s a critical capability when you're streaming rich video or other latency-sensitive content,” said Gray.

Another game-changing release: Telit Cinterion's new multi-profile eSIM. With it, devices like point-of-sale terminals can instantly switch between carrier profiles to ensure constant uptime. “It’s all about mission-critical continuity,” Gray emphasized.

This latest innovation continues Telit Cinterion’s tradition of delivering products that evolve with market needs—from GSM beginnings to full-spectrum 5G support. Today, Telit Cinterion is the Western market leader in cellular IoT modules. That leadership was bolstered by its 2022 acquisition of Thales’ cellular IoT division, propelling Telit Cinterion into new territories and giving customers access to comprehensive solutions spanning hardware, connectivity, and cloud.

Yet growth in 5G also brings challenges. “The biggest one is education,” Gray noted. Many OEMs still sell globally without embedding connectivity, relying on customers to figure out how to connect. That often creates friction—and missed opportunities. “We want to help those OEMs become ecosystem players, not just hardware vendors,” said Gray.

Another challenge is the speed of innovation. “The market is moving fast, from LTE Cat-1 to 5G REDCap. We’re not just talking about what customers need now—we’re helping them prepare for 2026 and beyond.”

Future-proofing, Gray explained, starts with product longevity. “We work with customers to choose the right technologies that will still be supported seven to eight years down the line.”

Gray’s message to enterprises weighing tech investments carefully in 2024: “There’s always risk, but if you work with a trusted partner that sees the road ahead, you can make smart, future-focused decisions.”

Learn more: telit.com

Viirtue Streamlines Onboarding with 80% Success Rate, Elevates Partner Experience, “Partners can validate configurations in real-time. They don’t need to submit tickets to figure out if it’s working.”

“We have achieved an 80% success rate by combining self-service tools with white-glove guidance. It’s about equipping partners to succeed from day one.” That’s how Tim Miller, Senior Vice President of Client Success at Viirtue, opened a special online podcast with Technology Reseller News. Miller was joined by Dan Rosenrauch and Justin Baker to walk through the company’s proven onboarding process for partners entering Viirtue’s white-label UCaaS program.

The session provided a rare behind-the-scenes look at how Viirtue approaches onboarding—beginning with a dedicated project manager and a welcome call, then progressing through a proprietary real-time branding and setup portal. “We built our own system for SMTP, DNS, and branding setup to eliminate friction,” said Miller. “Partners can validate configurations in real-time. They don’t need to submit tickets to figure out if it’s working.”

The process doesn’t stop with setup. Viirtue pairs each new partner with an onboarding concierge—Julie—who guides the partner for up to 45 days. From porting numbers to building quotes and billing clients, she ensures that partners aren’t just technically ready—they’re business-ready.

“We’re proud that our partners don’t feel lost,” added Rosenrauch. “This is an industry with a lot of complexity. Our job is to reduce that complexity with real-world support and step-by-step tools.”

Viirtue’s learning platform has been fully revamped to streamline education from 8–12 hours down to about 4–5 hours. Final assignments ensure partners can demonstrate core competencies before fully going live.

From there, partners gain access to a thriving Slack community—a live knowledge base where white-label providers help each other troubleshoot issues like doorbell integrations or remote installations in unconventional environments. “It’s a place where partners share practical wisdom,” said Miller.

Viirtue also stands apart in its commitment to transparency, having pioneered a public status page among white-label carriers. “We don’t hide disruptions behind a login,” noted Rosenrauch. “Our partners need to be in the loop, and we make sure they are.”

The company’s emphasis on transparency, structure, and personalization culminates in what it believes to be the industry’s best onboarding process—with an 80% completion rate, compared to an industry average closer to 50–60%.

For those ready to resell UCaaS with confidence, Viirtue’s onboarding isn’t just a checklist—it’s a launchpad.

Learn more at viirtue.com (spelled with two i’s).

“This isn’t just tech—it’s protection for your mother, your daughter, your entire community. And no one else is doing it like this.” — Michael Gough, Intelligent Communication Assistant (ICA)

Imagine a world where every ring, ping, or notification is trusted—and no one wastes time dodging robocalls or deleting spam. That’s the world ICA (pronounced “Ikah”) is building. In a recent Technology Reseller News podcast, Michael Gough, Sales and Marketing Leader at ICA, previewed the company’s upcoming live demo at the Cloud Communications Alliance’s Cloud Connections Conference, taking place April 14–16 in St. Petersburg.

ICA will demonstrate what Gough calls the first true AI platform in telecommunications—a system designed to make digital deception impossible, without violating privacy laws, introducing new FCC rules, or requiring user intervention.

“ICA restores an era when users could communicate without interruption from unwanted calls, texts, emails, or videos,” said Gough.

At its core, ICA isn’t just another call filter or branded caller ID feature. It’s a patented behavioral AI engine that uses graph neural networks to assess communication attempts across voice, SMS, email, and social media. It then blocks, redirects, or engages the sender—sometimes with a convincing digital assistant that wastes scammer time and discourages future attempts.

In a live demo, Gough showed how ICA rerouted a scammer to an intelligent voice assistant that feigned interest, dragging the call out until it became financially unviable for the spammer to continue.

Another demo illustrated ICA’s intelligence in recognizing legitimate contacts—even scanning social graphs to validate the relationship between caller and recipient, proving its capability in real-time communication vetting.

The need is massive:

29% of U.S. cellular calls in Q4 2024 were spam. Over 4.7 million robocalls were placed in January 2025 alone.

In February 2025, Americans received 19.2 billion spam texts.

Every day, there are 3.4 billion phishing emails and 160 billion spam emails—46% of all email traffic.

While STIR/SHAKEN and branded calling offer some protection, they are limited. Branded calling works only on select mobile devices and is vulnerable to impersonation. STIR/SHAKEN doesn’t always function when calls cross from TDM to IP networks. And neither applies to email, SMS, or social media.

“Branded calling works on mobile, and STIR/SHAKEN only works part of the time. ICA enhances both—and works across all platforms,” explained Gough.

Unlike point solutions, ICA is designed to sit across communication ecosystems. It integrates with carrier and platform infrastructure through APIs, simplifying global deployments. Built on open standards from the Camara project and supported by the ADURA API aggregation framework, ICA offers a single integration point for global reach.

Whether deployed as a platform-as-a-service or software-as-a-service, ICA provides a crawl-walk-run path that helps carriers begin protecting their networks immediately. For a limited number of partners participating at Cloud Connections, ICA is offering full implementation at no cost.

“We’re offering a handful of select platforms a chance to deploy ICA free of charge—and we’ll even help with implementation,” said Gough.

What sets ICA apart is not just detection, but disruption. By making scams financially pointless—tying up scammer resources and blocking unwanted traffic before it hits users—ICA dismantles the economic model that makes robocalling, smishing, and phishing profitable.

“With ICA, we’re not just enhancing telecom security,” said Gough. “We’re creating a future where communication is smarter, safer, and free from disruption.”

To see ICA in action, catch their live demo on April 15 at the Cloud Connections Conference in St. Petersburg. Visit myica.ai to learn more.

#AI #TelecomSecurity #RobocallPrevention #SpamBlocking #CommunicationTrust...

“None of it matters if it doesn’t work.” That’s how Ryan Henley, Chief Revenue Officer at NUSO, summed up the company’s approach to cloud communications and business continuity in a fast-moving conversation recorded live at Enterprise Connect 2025.

NUSO came to the show with a clear message: in the race to innovate with UCaaS, CCaaS, and AI-powered solutions, resilience still matters—especially for critical industries where inbound call delivery can’t afford to fail.

Redundancy Built In

At the heart of NUSO’s exhibit was NUSOflex, a unique feature embedded across all of the provider’s services. Henley described it as the only inbound redundancy solution of its kind in the U.S., designed to give businesses—especially contact centers, hospitals, and emergency service providers—true failover capability.

“If you count on calls coming into your contact center or healthcare facility, we’re one of the only providers in the U.S. that can offer that kind of inbound redundancy,” said Henley.

As a network owner and operator in the U.S., U.K., and abroad, NUSO has the rare ability to act directly—without waiting on a chain of upstream vendors. “We can fix the problem ourselves. In many cases, we fix it before the customer even knows it happened.”

AI in Action, Not Just in Concept

While AI was a dominant theme on the show floor, Henley emphasized that NUSO isn’t just talking about AI—they’re using it. The company applies machine learning to monitor traffic across rate centers, proactively rerouting calls in as little as 120 seconds when patterns signal trouble.

“This is an application of AI in real life,” said Henley. “We’ve been doing this for a year already—solving real problems using machine learning.”

The same tools are used to resolve porting issues, automatically shifting numbers when providers fail to update databases correctly—yet another layer of proactive control that resonated with show attendees.

Built for the Channel

Henley was clear: NUSO is a partner-first company. With a 100% indirect model, the company actively works with partners across the globe to bring resilient, full-stack solutions to enterprise customers.

“It’s absolutely an opportunity to come partner with NUSO,” Henley said. “We welcome it.”

With offerings that include UCaaS, CCaaS (both light and full omnichannel), compliance recording, and more, NUSO is positioning itself not only as a platform provider—but as a continuity partner in a market where service uptime is everything.

Learn More

Explore NUSOflex and the NUSO platform at nuso.cloud.

In this Technology Reseller News podcast, Doug Green sits down with Sean Casey, SVP of Product Management at CSG, to discuss how AI can help communications service providers (CSPs) overcome one of their most persistent challenges: churn. With competition fierce, CSPs need to prioritize retention over acquisition and realize that keeping customers is just as valuable as enticing new users. According to Casey, many are turning to AI to help support the effort.

We all know that AI tools can power chatbots and other service touchpoints to varying degrees of success. In fact, more than 8 in 10 CSP customers actually prefer to use AI in customer service over speaking with a human representative in at least one channel, according to a recent CSG survey. However, Casey says that’s just the beginning. AI solutions are also helping organizations:

Identify customers at risk of churn before they switch providers.

Engage with customers more meaningfully to improve trust, relationships and issue resolution.

Improve billing processes to boost on-time payments and satisfaction.

Get ahead of changes, disruptions and more to stave off confusion and frustration before it occurs.

Tune in to hear why Casey believes that AI – when applied correctly – is the technology that will define telecoms’ next era, helping CSPs increase lifetime value, grow loyalty and decrease costs while providing customers with the effortless experiences they are looking for.

For over 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy. To learn more, visit csgi.com.

Connectivity is critical to every cloud workload, video call, and customer transaction, so Massive Networks is offering a new vision for MSPs to deliver next-generation network services. In a podcast recorded for Technology Reseller News, Ken Totura, Chief Channel Officer, and James Coberly, CTO, unveiled the company's “Carrier Evolved” initiative and its flagship solution, One Pipe Multi-Connect.

“Carrier Evolved isn’t just a tagline—it’s a rethink of what a modern network provider should be,” said Totura. “It’s about reliability, security, simplicity—and a true partnership with MSPs.”

One Pipe Multi-Connect: More Than a Pipe—A Platform

The centerpiece of the initiative is One Pipe Multi-Connect, a high-performance fiber transport system that lets MSPs deliver multiple isolated services over a single physical connection. These can include:

Premium blended internet

Private Layer 2 networking

VoIP-dedicated bandwidth

IoT segmentation

Direct cloud on-ramps (to Azure, AWS, GCP and more)

Services can be scaled, modified, or added within 24–48 hours, providing the flexibility required by seasonal businesses, multi-site operations, and evolving hybrid workforces.

“Think of it as a Swiss Army knife for enterprise connectivity,” said Coberly. “We’re delivering data center-grade internet and private cloud access directly to the customer premises.”

Built for MSPs, Not to Compete with Them

Unlike some providers that sell over or around their partners, Massive Networks is 100% channel-first. The company provides engineering consultation, 24/7 live support, and a referral and revenue model that helps MSPs grow monthly recurring revenue (MRR) and increase their valuation.

“MSPs can offer a higher-grade, fully customized network solution without building a NOC,” said Totura. “We handle last-mile aggregation, private transport, and cloud connectivity—globally.”

Consultative, Customized Connectivity

The “Carrier Evolved” approach also changes the customer conversation. By helping MSPs deliver robust, consultative, and customized network services, Massive Networks empowers end-customers to:

Increase productivity by segmenting traffic and prioritizing apps

Enhance brand reputation with faster, more reliable services

Reduce TCO with consolidated billing and multi-service flexibility

“CIOs want a simplified, secure network stack with fewer vendors and better control,” said Coberly. “We let MSPs be the single point of truth and trust.”

Massive Networks supports access to 65+ million lit buildings, 500+ cloud on-ramps, and true Layer 2 isolation—with hardware encryption options for regulated industries.

The Bottom Line

Carrier Evolved means reliability, security, and simplicity—and it’s giving MSPs a new reason to lead the connectivity conversation.

Learn more at www.massivenetworks.com

“Compliance isn’t a one-time task—it’s a 24/7 responsibility. Sansay STIR/SHAKEN Express makes it manageable,” says Schuyler Voss of Sansay. With a major FCC rule change taking effect this June, telecom service providers are now required to obtain their own SPC tokens and certificates for STIR/SHAKEN compliance—ending the era of relying solely on third-party signing. For the estimated 55–60% of providers still unprepared, the need for a fast, reliable solution is urgent.

Enter Sansay STIR/SHAKEN Express, a turnkey compliance and secure voice solution built to help providers meet the FCC’s new requirements with speed and simplicity—while also unlocking new network capabilities.

In a recent Technology Reseller News podcast, Voss explained the deeper challenge: “Compliance is not something you do and forget. It’s ongoing. There is no ‘safe harbor’—you are always liable if you’re out of step with FCC regulations.”

Sansay STIR/SHAKEN Express helps providers modernize by simplifying deployment and delivering added services, including:

Do Not Originate (DNO) enforcement

Least Cost Routing (LCR)

LNP dipping

Real-time traffic management and attestation control

“This isn’t just a patch,” said Voss. “It’s a modern platform with powerful network features that providers can leverage well beyond the compliance deadline.”

Sansay is already signing up customers. As both a certificate authority and a STIR/SHAKEN technology vendor, the company delivers a fully managed, single-source solution—handling call signing, token provisioning, DNO management, and more, all backed by 24/7 support.

Getting started takes just days. For service providers navigating the tightening compliance landscape, Sansay STIR/SHAKEN Express offers a fast path forward—one that reduces complexity, lowers risk, and helps preserve business continuity.

To learn more, visit www.sansay.com.

“We’ve built something we’re really proud of—and we’d love the opportunity to meet you,” says Charlene Hutchison of Viirtue (with two I’s), in this exclusive Technology Reseller News interview recorded live at Channel Partners 2025.

Viirtue, a white-label VoIP and UCaaS provider serving hundreds of partners nationwide, continues its rapid growth trajectory by investing in what matters most: community, enablement, and automation. Hutchison shares how Viirtue’s unique approach to onboarding—featuring a self-paced, concierge-supported process that gets partners to market in as little as two weeks—has contributed to the company's 80% completion rate, well above the industry average.

At the heart of Viirtue’s strategy is a strong emphasis on community and partner experience. With hands-on client success teams, on-demand training, and an active peer-support Slack channel, Viirtue is empowering partners not just to get started—but to scale.

Looking Ahead: Nashville Connect and Hierarchical Billing

Viirtue will host its third annual Nashville Connect partner conference in October 2025. The event invites both existing and prospective partners for hands-on education, roadmap reveals, networking, and collaboration with key vendors. “It’s all about putting our partners in the best position to succeed,” says Hutchison.

In addition, Viirtue is preparing to launch hierarchical billing within its proprietary quote-to-cash platform, Vibe. This new feature allows partners to create parent-child billing structures for multi-location customers—streamlining account management while maintaining white-label flexibility.

A Clear Message for MSPs

As the company looks toward the remainder of 2025, Viirtue’s message to the channel is clear: whether you’re launching a VoIP business or looking to diversify your services, Viirtue offers a modern, intuitive, and partner-first platform backed by a passionate team.

To learn more, visit www.viirtue.com (that's Viirtue with two I’s), or reach out via [email protected].