As many as one in four New Zealanders have shopped on Temu, often attracted by ultra-low prices, but ethical fashion researchers say these prices are a red flag for worker exploitation. Tearfund advocacy specialist Maya Duckworth spoke to Charlotte Cook.

In a statement to RNZ, Temu says: "Our competitive prices result from streamlining the supply chain and eliminating middlemen. Many traditional retailers and platforms rely on middlemen to source products from the same manufacturers that sell on Temu. With our direct-from-factory model, consumers avoid paying the added intermediary costs and markup. Temu is committed to upholding ethical, humane, and lawful business practices, as outlined in our Third-Party Code of Conduct. Our business partners and third-party merchants must comply with strict standards regarding labor, safety, and environmental protection. We reserve the right to end relationships with those who do not meet these requirements".