Celebrity endorsements and business ventures have successfully rebranded liquors from tequila to congnac and whisky. But not rum. Marc-Kwesi Farrell wants to change that by shaking off old tropes around pirates and plantations to tell a more authentic story of the Caribbean. Bloomberg reporter Tiwa Adebayo and Bloomberg radio anchor Caroline Hepker speak to the founder and CEO of Ten to One Rum about his journey from Starbucks executive to launching his liquor brand in the UK, coinciding with Black History month in Britain 

See omnystudio.com/listener for privacy information.