Test. Optimize. Scale.

This week Jason Fishman speaks with Chuck Pettid, Head of CF Portal at Republic. Chuck walks us through how he was able to Test, Optimize, and Scale his businesses.

Chuck is CEO of the Crowdfunding Portal at Republic, a leading equity crowdfunding portal, and co-producer of the international television series Meet the Drapers. He is also GP of micro VC fund RainmakeMe and sits on the board of PantyProp and RidersShare. Chuck has an MBA from the Fordham Gabelli School of Business and a BS from the University of Nebraska-Lincoln.

Republic is where both accredited and non-accredited investors meet entrepreneurs and access high-growth potential deals across a range of private markets. Republic was founded by alumni from AngelList, the largest online platform for private investing. Since then, they have built a team and a network of the top people from the startup, venture capital, and investment worlds.

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LinkedIn- https://www.linkedin.com/in/chuckpettid/

Website-https://republic.co

For more episodes and information, visit us at https://www.digitalnicheagency.com/media

Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

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YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Jonathan Keim, Communications Director of InvestorBrandNetwork (IBN). Jonathan walks us through how he was able to Test, Optimize, and Scale his businesses.

Jonathan has been part of launching each of the 50+ investor-oriented brands that are now part of the InvestorBrandNetwork (IBN). Collectively, there are 150+ social media accounts across various platforms with 2+ million likes and followers (collectively), 20+ newsletters, and thousands of downstream distribution partners like MarketWatch and Dow Jones Factiva via the NetworkNewsWire brand. IBN also includes the InvestorOutreachCenter (IOC), which uses a data-driven approach and 70+ professionals to introduce NASDAQ and NYSE companies to more than 300,000 investment advisors and 30,000+ institutions and family offices across North America.

With over a decade of experience assisting 500+ client partners improve communications within the investment community and a sizable family of 50+ trusted brands, IBN has amassed a collective audience that includes millions of social media followers.

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LinkedIn- https://www.linkedin.com/in/jonathankeim/

Website-https://www.investorbrandnetwork.com

For more episodes and information, visit us at https://www.digitalnicheagency.com/media

Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

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Twitter: https://twitter.com/DNAgency_CA

YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Stephanie Jiroch, CEO & Chief Story Strategist, BrandPsyche Strategies. Stephanie walks us through how she was able to Test, Optimize, and Scale her businesses.

Stephanie Jiroch is the Chief Story Strategist at BrandPsyche Strategies, a boutique marketing agency dedicated to building powerful companies with unforgettable stories.

She's spent the last eight years living and working with startups and companies in Singapore, France, United Kingdom, United States, and China (to name just a few). With an eMBA and as a current Doctoral student studying the effects of marketing messages on female consumers, her passion lies in amplifying women's success.

Creator of the Signature Story Method™, she's had the honor to work with powerhouse brands including OWN Network, Girls Inc., and more than one NYT best-selling author. She is also the outgoing Vice President for Gender Voices, an empowerment-based NGO for young women on the African island of Mauritius.

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LinkedIn- https://www.linkedin.com/in/stephaniejiroch/

Website- https://brandpsychestrategies.com

Instagram- https://www.instagram.com/brand_psyche/

For more episodes and information, visit us at https://www.digitalnicheagency.com/media

Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights

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Linkedin: https://www.linkedin.com/company/digital-niche-agency

Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

Twitter: https://twitter.com/DNAgency_CA

YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Chris Lustrino, Founder & CEO of KingsCrowd. Chris walks us through how he was able to Test, Optimize, and Scale his businesses.

Prior to founding KingsCrowd, Chris served as a Consultant at L.E.K. Consulting, where he focused on private equity due diligence. Before his time at L.E.K., he ran finance ops at Freebird, a travel tech startup. He also founded Simple.Innovative.Change, a Fintech publication focused on alternative investments and lending and was a finalist for the 2018 LendIt Fintech Journalist of the Year. Chris graduated from Boston College with a Business degree in Operations, Info Systems, and Marketing.

KingsCrowd is the first independent ratings and analytics platform for the online private markets. They aggregate and vet the 1000's of pre-seed to pre-IPO investment opportunities now available across 50+ online private marketplaces (e.g., SeedInvest, Republic, Angellist, Sharepost) and work on behalf of both individuals and institutions to provide actionable investment insights. They provide trusted insights, analytics and ratings to help you navigate the fragmented market of startup investing and vet the best deals worth adding to your investment portfolio.

KingsCrowd aims to empower everyone to invest in startups confidently through a platform-agnostic suite of EC support products including research, recommendations, data analytics, and financial products.

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LinkedIn- https://www.linkedin.com/in/chrislustrino/

Website- https://www.kingscrowd.com

Email- [email protected]

For more episodes and information, visit us at https://www.digitalnicheagency.com/media

Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights

Facebook: https://www.facebook.com/digitalnicheagency/

Linkedin: https://www.linkedin.com/company/digital-niche-agency

Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

Twitter: https://twitter.com/DNAgency_CA

YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Michele Berdinis, President of Beeline Legal Services. Michele walks us through how she was able to Test, Optimize, and Scale her businesses.

Michele Berdinis graduated from Brown University in 1981 and from the University of San Francisco School of Law in 1985. She spent 18 years representing startups from formation to acquisition. During her years of practice she was a frequent speaker on trademarks and other stuff her clients needed to know. She's had a blast finally doing her own startup and putting almost two decades of trademark practice into a decision tree for this website.

Beeline provides trademark registration legal services through an attorney-authored online tool. Where other online services may leave gaps or even provide misinformation, Beeline was created to inform and equip you to protect a trademark you love. Designed and crafted with you in mind, Beeline's friendly, engaging approach helps you understand what you need, what you'll get, and what's next without all the legal-speak. Their easy-to-use site helps you take a straight path to your goals, and with four available service levels, you're sure to find the package that's right for you.

Beeline Legal will help you figure out whether your trademark is safe to use and strong enough to protect. If it is strong enough to protect, they'll help you get the broadest, strongest protection for that trademark. Using an online system designed by Michele using her 20+ years of trademark law experience, they offer great legal services at a price to fit your budget.

LinkedIn- https://www.linkedin.com/in/micheleberdinis/

Website- http://www.beelinelegal.com

Twitter- https://twitter.com/BeelineLegalNYC

Blog- https://beelinelegal.wordpress.com

This week Jason Fishman speaks with Eric Fischgrund, Founder of FischTank PR. Eric walks us through how he was able to Test, Optimize, and Scale his businesses.

Eric founded and leads FischTank PR, an NYC-based Communications and Marketing firm working with both project and retainer-based clients spanning startups, established private companies, and publicly traded companies listed on major exchanges. FischTank provides cutting edge solutions and initiatives for public relations, content writing, marketing, digital/social media, search engine optimization (SEO), web development, advertising, graphic design, and other areas of the Marketing/Communications industry.

In 2012, Eric was named Alumnus of the Year, being one of the youngest recipients to ever receive the award. His thoughts on marketing and communications have been featured in prominent media outlets including CNBC, Fox Business, U.S. News & World Report and Mashable, among others. He is a frequent contributor to The Huffington Post, Entrepreneur and multiple marketing and PR trade publications.ship and support for all of their marketing and communications needs.

FischTank is a marketing and communications platform designed to provide companies of all sizes with innovative and effective public relations, digital marketing, copywriting, strategic messaging, graphic design, video marketing, and social media marketing. FischTank works with clients of all industries, including but not limited to technology, financial services, real estate, professional services, consumer, clean technology, public affairs, and many others.

LinkedIn-https://www.linkedin.com/in/ericfischgrund/

Website- https://fischtankpr.com

Twitter- https://twitter.com/EricFischgrund

For more episodes and information, visit us at https://www.digitalnicheagency.com/media

Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights

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Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

Twitter: https://twitter.com/DNAgency_CA

YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Gordon Einstein, Founder of CryptoLaw Partners. Gordon walks us through how he was able to Test, Optimize, and Scale his businesses.

Gordon Einstein is a hybrid Crypto-Attorney, Technologist, and Enterprise Strategist. Gordon received his undergraduate degree in Politics in 1991 from Brandeis University in Boston and then received his JD in 1995 from the USC Gould School of Law in Los Angeles.

Initially Gordon's law practice centered on startup, venture capital, investment banking, regulatory compliance, intellectual property and general business law. In 2010 Gordon judged that the new field of cloud computing had potential. The group he formed brought to life his vision of the law firm technology platform of the future - AdaptiveSky. AdaptiveSky continues to operate successfully and is a nationally-recognized premier service provider, with its clients primarily located in New York and California. AdaptiveSky has also been awarded Worldox Systems Integrator status (the highest certification level available) by World Software.

As an avid computer and programming hobbyist, in 2012 Gordon was intrigued by Bitcoin, cryptocurrencies, and the related technologies. By 2014, he was providing legal services to several individuals and companies operating in this space. And by 2016 the majority of Gordon's law practice involved working with crypto, blockchain and FinTech startups and funds. This was formalized as CryptoLaw Partners in 2017. Gordon frequently speaks and educates both in the United States and abroad, quite often in Ukraine. Some common themes are issues and developments relating to cryptocurrency, the legal aspects of FinTech, structuring blockchain startups, and AML/KYC compliance.

LinkedIn-https://www.linkedin.com/in/gordoneinstein/

Website- https://cryptolawpartners.com

Twitter- @GordonEinstein

For more episodes and information, visit us at https://www.digitalnicheagency.com/media

Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

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Facebook: https://www.facebook.com/digitalnicheagency/

Linkedin: LinkedIn Login, Sign in

Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

Twitter: https://twitter.com/DNAgency_CA

YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Frank Frausto, Chief Marketing Officer of Beyond Enterprizes. Frank walks us through how he was able to Test, Optimize, and Scale his businesses.

Frank Frausto is a Google veteran of over 14 years and has experienced first-hand the evolution of the world's most recognizable startup from a private valuation of $18 billion in 2003 to today's market capitalization of $740 billion. Currently, Frank serves on the Chief Digital Marketing Officer of Beyond Enterprizes, a strategic investment and advisory firm empowering blockchain investors, funds, startups and entrepreneurs to reach their goals.

Frank started at Google as an Account Manager back in 2003 when he was part of Google's first inside sales organization. As a founding member of the New Business Sales team, he partnered with some of Silicon Valley's top businesses, and acted as their digital marketing consultant, helping guide some of Google's most strategic clients to profitability.

Pursuing his passion for helping others find success, Frank became Google's lead sales trainer, where he coached Googlers in 12 different countries on product and sales knowledge. Currently, Frank serves as a digital marketing consultant and trainer for Google's channel partners. He designs, develops and delivers customized product and sales trainings for companies such as ReachLocal, AutoTrader, and YP.com, thus creating more effective digital sellers and account managers in their organizations.

This week Jason Fishman speaks with Deepak Shukla, Founder of Pearl Lemon. Deepak walks us through how he was able to Test, Optimize, and Scale his businesses.

Deepak Shukla is a Search Engine Optimization Expert based in London and serving clients worldwide. He is the Founder of the award-winning SEO agency in London, Pearl Lemon. Deepak's achievements are versatile and expansive! He is a TedX Speaker on Social Media, has 22million views Quora, 250k+ Youtube views, 15k+ students on Udemy with 100+ reviews, 20+ courses on Skillshare w/250+ followers, 15k LinkedIn connections, Owns a Music Recording Studio with 200+ clients nationwide, Tutoring Company - 120k+ annualized revenue, and raised £75kFreelanced whilst traveling the world 24 months.

After University, Deepak went on to work at MEC – 1 of the world's leading marketing agencies. He was fortunate enough to be 1 of only 6 hires out of 500+ graduates! He then went on to work at Deloitte as a tax consultant but decided to leave during the height of the recession to pursue his own business ventures. He launched my first funded startup 'Meet My Tutor' in (an online marketplace connecting students to tutors) in 2010 with £75k, followed by 'The CV Guy' in October 2014 and ultimately Pearl Lemon in 2016.

Pearl Lemon is a globally remote team connected by cloud technology and a passion for all things SEO. With 20+ years of SEO experience between them, they've got a track record of getting RESULTS for their clients. Pearl Lemon is a London based SEO agency serving clients all over the world, consistently getting their clients featured on the first page of a google search. They contribute to the SEO and wider Digital Marketing community by sharing their insights and providing high-quality, engaging webinars, blog posts, YouTube videos, and podcasts to educate and empower others to achieve their digital growth goals. They provide clients with a wealth of information to help them to make an honest informed decision when it comes to hiring an SEO agency.

LinkedIn-https://www.linkedin.com/in/deepakseoexpert/

Website-https://deepakshukla.com

Peal Lemon- https://pearllemon.com

For more episodes and information, visit us at https://www.digitalnicheagency.com/media

Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

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YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Sean Ford, Head of Strategy at TRAXone. Sean walks us through how he was able to Test, Optimize, and Scale his businesses.

Sean Ford is a serial entrepreneur with a deep understanding of the advertising industry. Sean started his career at Bloomberg selling the core terminal to Fortune 500 corporations to help them manage their FX and Commodity risk. After 5 years in sales, Sean decided to put his analytical skills to work by joining the research arm of Bloomberg: Bloomberg Intelligence. Sean covered the media and advertising industry and gained a deep understanding of the current challenges that advertisers face given the rapidly changing industry.

TraxOne is a suite of mobile marketing solutions that empowers businesses to engage pre-qualified consumers with interactive, direct-to-device advertising on premier digital channels.TRAXOne provides hyper-targeted advertising and conversion of mobile consumers. As a customer, once you create an audience from a specific location and timeframe, TRAXOne can then deliver ads directly to specific mobile phones or IP addresses based on their real-world behaviour.

LinkedIn-https://www.linkedin.com/in/sean-ford-22836b13/

Website-https://traxone.com

For more episodes and information, visit us at https://www.digitalnicheagency.com/media

Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights

Facebook: https://www.facebook.com/digitalnicheagency/

Linkedin: LinkedIn Login, Sign in

Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

Twitter: https://twitter.com/DNAgency_CA

YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/