Test. Optimize. Scale.

Test. Optimize. Scale.

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Test. Optimize. Scale. episodes

  • #42 "Listen to the Small Voices in Your Community" w/ Brian Bristol

    This week Jason Fishman speaks with Brian Bristol, Co-Founder and CTO of Pigeon Loans. Brian walks us through how he was able to Test, Optimize, and Scale his businesses.

    Brian Bristol is Co-Founder and CTO of Pigeon Loans; a first of its kind, global lending platform, dedicated to making it safe, simple, and easy for friends, family members, and loved ones to make loans with each other from nearly anywhere in the world. Backed by Fox Ventures, the Nevada Research & Innovation Corporation, prominent angel investors Patrick Ryan, Jim Sacherman, and Galileo Russell, Pigeon Loans is a rapidly growing name in the world of fintech innovations.

    With a community of nearly 3,000 members strong, and tens of thousands of dollars in loan volume transacted already, Pigeon Loans seeks to empower individuals to take control of their finances by granting everyday people the ability to support themselves within their own communities through the avenue of loans.

    Linkedin: https://www.linkedin.com/in/brianbristol~tech/

    Website:https://www.pigeonloans.io

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media

    Apple Podcasts: https://podcasts.apple.com/us/podcast...

    Spotify: https://open.spotify.com/show/4zS5V79...

    Stitcher: https://www.stitcher.com/s?fid=524781...

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    50 min
  • #41 You Have to Track the Data w/ Jill Albert

    This week Jason Fishman speaks with Jill Albert , Founder and President of Direct Results. Jill walks us through how she was able to Test, Optimize, and Scale her businesses.

    Jill is a marketing and media professional specializing in driving response through audio media and promotion. Emphasis on direct marketing, specifically lead generation, packaged goods, retail and the entertainment industry. Experience in general management, product management, business development, co-branding and event and promotional marketing.

    She is highly successful at creating effective and strategic marketing solutions to deliver a targeted and engaged consumer. Always delivering clear, measurable and repeatable results. Jill is also well versed in advertiser, and agency relationships, specifically performance based marketing. Expertise in product management, operations, co branding and promotional marketing. Founder of DIRECT RESULTS. Currently serving as President of DIRECT RESULTS RADIO, a leading performance based radio marketing and strategy company.

    Linkedin: https://www.linkedin.com/in/jillalbert/

    Website:https://directresults.com

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media

    Apple Podcasts: https://podcasts.apple.com/us/podcast...

    Spotify: https://open.spotify.com/show/4zS5V79...

    Stitcher: https://www.stitcher.com/s?fid=524781...

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    Linkedin: https://www.linkedin.com/company/digi...

    Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

    Twitter: https://twitter.com/DNAgency_CA

    YouTube: https://www.youtube.com/channel/UCDlz...

    49 min
  • #40 The Key to Success: An Open Mind & Curiosity W/ Sam Blan

    This week Jason Fishman speaks with Sam Blan , Co-Founder and CMO of System 9. Sam walks us through how he was able to Test, Optimize, and Scale his businesses.

    Sam is a hands-on leader with a unique vision and a seasoned track record in corporate and international positions. A tech native executive and a problem solver experienced in startups of all kinds. Nuanced agility, tempered judgment, and entrepreneurial talents are some of his hallmarks. Skilled at making quick decisions and the unwavering determination of follow through.

    He started his career in the film space identifying new business/acquisitions in entertainment/film/content for several years including working for a production company located at Universal Studios. Much of his work has been in an international capacity: sourcing/acquiring creative and innovative properties in tech and entertainment, working on contracts/negotiations and in physical production. His entrepreneurial spirit has led him to work in several other fields from 2015-2018 including: tech, hardware, nonprofit, fundraising and fashion. He's worked on crowdfunding campaigns and projects in the rewards, equity and non-profit space.

    He entered the embryonic blockchain / crypto industry in 2016. First as an investor of innovative projects, growing holdings across several protocols and tokens. In Q4 of 2017, he co-founded System 9, a digital software and market making firm building trading algorithms for FinTech, blockchain and the overall cryptocurrency marketplace.

    Linkedin: https://www.linkedin.com/in/samblan/

    Website:https://system9.io

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media

    Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

    Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

    Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights

    Facebook: https://www.facebook.com/digitalnicheagency/

    Linkedin: https://www.linkedin.com/company/digital-niche-agency

    Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

    Twitter: https://twitter.com/DNAgency_CA

    YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

    56 min
  • #39 Test Early and Often W/ Stephen Stearman

    This week Jason Fishman speaks with Stephen Stearman , Founder of Elevate Holistics. Stephen walks us through how he was able to Test, Optimize, and Scale his businesses.

    Stephen is one of the founders of Elevate Holistics. He manages the business on a day-to-day basis making sure the employees, doctors, and patients are happy. Most of his time is spent on the phone with patients, partners, and exploring new ways to better serve the stakeholders involved with Elevate. Stephen is originally from Kentucky (Go Big Blue!) and moved to Austin Texas 6-years ago where he went to graduate school for his MBA.

    Since graduate school, he worked in technology and non-profits before starting Elevate Holistics. If you get a text message or call from Elevate, there is a good chance it's him on the other line.

    Elevate Holistics is a telehealth platform focusing on getting people their medical marijuana cards and physician's medical cannabis certifications / recommendations as simply and easily as possible. In the summer of 2019, born out of necessity for doctors and patients, Elevate Holistics was created to better serve patients in the rural communities of Oklahoma.

    The vision was two-fold: increase accessibility to those in need and provide an easy to use platform for people who want the privacy of their own home. Today, Elevate Holistics operates in multiple states, has served thousands of HAPPY PATIENTS, and is innovating to provide doctors & patients a better medical marijuana evaluation experience.

    Linkedin: https://www.linkedin.com/in/stephen-stearman-60ba6166/

    Website:https://elevate-holistics.com

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media

    Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

    Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

    Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights

    Facebook: https://www.facebook.com/digitalnicheagency/

    Linkedin: https://www.linkedin.com/company/digital-niche-agency

    Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

    Twitter: https://twitter.com/DNAgency_CA

    YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

    53 min
  • #38 Don't Underestimate the Wisdom of Your Crowd W/ Ivan Kan & Jeffrey Maganis

    This week Jason Fishman speaks withIvan Kan& Jeffrey Maganis , Co- Founders of Crowdcreate. Ivan & Jeffrey walks us through how they were able to Test, Optimize, and Scale their businesses.

    About Ivan: Ivan is the co-founder of Crowdcreate, a leading crowdfunding marketing agency specializing in Kickstarter, Indiegogo, and Blockchain. He has personally been involved on projects raising over $130 million and have been covered by CNBC, CNET, Engadget, and many more. Crowdcreate is based in Los Angeles, California and their services range from community engagement, branding, design and video production, earned and paid media management, and PR outreach and influencer marketing.

    He has been a guest speaker for Global Sources Launch Pad in Hong Kong and contributed as a thought leader on panels and discussions on crowdfunding innovation and blockchain initiatives.

    About Jeffrey: Jeffrey is the co-Founder of Crowdcreate, a marketing agency that specializes in helping companies raise money. He is also the Founder of ChargeTech (Acquired by Family Office). He bootstrapped the company in his garage and grew it to a multi-million dollar profitable global enterprise. It was one of the largest phone charging station and portable power companies at the time. Clients included Google, Toyota, NASA and T-Mobile. They won numerous awards for having the most innovative products.

    He is a Google and Amazon SEO expert. He's ranked all of my businesses to the 1st page of search rankings in less than 90 days using growth marketing techniques that have generated millions of dollars of revenue. He is now looking to invest/joint venture partner on fast growing startups contributing both my capital and expert skill sets.

    Linkedin: https://www.linkedin.com/company/crowdcreate/

    Website:https://crowdcreate.us

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media

    Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

    Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

    Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights

    Facebook: https://www.facebook.com/digitalnicheagency/

    Linkedin: https://www.linkedin.com/company/digital-niche-agency

    Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

    Twitter: https://twitter.com/DNAgency_CA

    YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

    53 min
  • #37 How to Build Momentum for Your Startup W/ Ramses Villela

    This week Jason Fishman speaks with Ramses Villela, CEO & Founder of Cybermillions. Ramses walks us through how he was able to Test, Optimize, and Scale his businesses.

    Mr. Ramses Villela Gaona is a seasoned professional with over 20 years of experience. Started his career working in Broker-Dealers in Mexico as a stockbroker, then moved to trade FX. He is specialized in SPOT, Forwards, NDFS and Options.

    Cybermillions is a team of highly motivated individuals with very diverse backgrounds such as Finance, Software Development, Math, and IT. And they noticed how complicated is for Foundations to raise funds and quickly adapt to a fundraising sweepstake platform that offers participants the possibility to WIN unimaginable experiences and contribute to different causes through DONATIONS, helping foundations raise funds to help those who need it the most.

    Linkedin: linkedin.com/in/ramses-villela-cybermillions

    Website:https://cybermillions.io

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media

    Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

    Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

    Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights

    Facebook: https://www.facebook.com/digitalnicheagency/

    Linkedin: https://www.linkedin.com/company/digital-niche-agency

    Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

    Twitter: https://twitter.com/DNAgency_CA

    YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

    54 min
  • #36 The Legalities Behind Crowdfunding W/ Jeffrey Marks

    This week Jason Fishman speaks with Jeffrey Marks, Corporate Attorney & Entrepreneur. Jeffrey walks us through how he was able to Test, Optimize, and Scale his businesses.

    Jeffrey has over 25 years of experience as an entrepreneur and corporate attorney. As an entrepreneur, Jeffrey has founded and helped grow numerous companies, including, Titan Nightlife Group, Inc., a successful restaurant development company based in Las Vegas, Nevada, ConversionPoint Technologies, Inc., an ecommerce technology company, and YourFare, a restaurant technology company.

    As an attorney, Jeffrey has advised a wide variety of companies ranging from start-ups to middle market companies in various industries, including software, technology, sports, ecommerce, consumer products, real estate development, gaming, apparel, cannabis and food and beverage. He has represented clients in hundreds of M&A transactions and financings, and has prepared numerous companies for IPOs and future acquisition. Jeffrey began is corporate law career at Paul Hastings, and served as in-house counsel to a publicly traded Nasdaq high technology company (FutureLink Corp.).

    Jeffrey has participated in the Harvard Business School Executive MBA Program since 2015, and is an active member of Young Presidents Organization (YPO), for which he has served in various leadership roles.

    Linkedin: https://www.linkedin.com/in/jeffreymarks2/

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media

    Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

    Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

    Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights

    Facebook: https://www.facebook.com/digitalnicheagency/

    Linkedin: https://www.linkedin.com/company/digital-niche-agency

    Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

    Twitter: https://twitter.com/DNAgency_CA

    YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

    45 min
  • #35 Communicating Vision is Imperative W/ Eric & Marita Herkert-Oakland

    This week Jason Fishman speaks with Eric & Marita Herkert-Oakland, Co-Founders of Relumed. Eric & Marita walks us through how they were able to Test, Optimize, and Scale their businesses.

    Co-Founder and Lead Facilitator, Marita is driven to advance and improve the goals of any organization she works in and with. Marita holds a Masters of Arts from the University of Chicago School of Social Service Administration, and has applied her skills in a wide range of experiences from nonprofit program management to work in state government to marketing in a small business and startup.

    Co-Founder and Lead Visualizer, Eric's drive is to bring common understanding of an organization to leadership and teams through visual communication. He leverages experience in design, video production, animation, graphic facilitation, marketing, brand management and more, to bring stories and ideas to light.

    Marita & Eric have worked together in many different capacities in their 13 years of marriage and before, but this is their first co-founded venture together. They have many things in common but complement each other even more. While this is the first business they have co-founded, they've experienced every hardship and thrill of owning and building businesses together. The last 10+ years have been about learning the power of creativity in business. Wielding it to illuminate your business problems and the path forward. Articulating purpose, telling your story, setting strategy, and aligning your team and resources toward your goals. Relumed uses the power of creativity so change makers can gain new perspectives in the work they do.

    Website: https://www.relumed.com

    57 min
  • #34 You Don't Fail, You Learn W/ Manny Larcher

    This week Jason Fishman speaks with Manny Larcher, CEO of Stopwatch Creative. Manny walks us through how he was able to Test, Optimize, and Scale his businesses.

    Manny is a first-generation American, with family roots from St.Lucia. As the CEO of Stopwatch Creative, he leads strategy and execution, and driving a positive ROI for clients. Stopwatch Creative is a marketing and advertising agency and start-up studio, incubating platforms such as CollaborateandElevate.com and more.

    Manny has had the opportunity to work with brands and mentors to hone and develop skills in brand management & growth, sponsorship consulting, retail development, strategic planning, account management and brand activation – across a diverse portfolio of categories including: Technology, professional sports, sporting goods, financial services & insurance, retail, tourism, telecommunication, food industry, and health/medical Industry. Manny enjoys helping others find purpose in their work.

    Website: https://stopwatchcreative.com

    Linkedin:https://www.linkedin.com/in/mannylarcher/

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media

    Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

    Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

    Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights

    Facebook: https://www.facebook.com/digitalnicheagency/

    Linkedin: https://www.linkedin.com/company/digital-niche-agency

    Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

    Twitter: https://twitter.com/DNAgency_CA

    YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

    54 min
  • #33 How to Target Your Ads to the Best Audiences W/ Rolan Reichel

    This week Jason Fishman speaks with Rolan Reichel, CEO and Founder of Arrow AI. Rolan walks us through how he was able to Test, Optimize, and Scale his businesses.

    Rolan is a CEO and entrepreneur focused on building and delivering real solutions for businesses with a radical focus on value and growth online. He believes the ability to build your business on the web is more important than ever and the technologies that support that growth need to meet the business owner at the intersection of their everyday lives - easy to use, empowered with AI, automated, mobile and at your fingertips.

    Arrow AI democratizes online advertising using AI. They strive to save small businesses billions of dollars. Arrow AI builds Zero Friction, AI tools for businesses to advertise on social media successfully. Along the way, acquired millions of users across billions in advertising budgets, built technology, took a company public and now focused on real value for our SMB companies.

    Website: https://www.getarrow.ai

    Linkedin: https://www.linkedin.com/in/rolanreichel/

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media

    Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

    Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

    Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights

    Facebook: https://www.facebook.com/digitalnicheagency/

    Linkedin: https://www.linkedin.com/company/digital-niche-agency

    Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

    Twitter: https://twitter.com/DNAgency_CA

    YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

    46 min

About Test. Optimize. Scale.

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Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they…