Test. Optimize. Scale.

This week Jason Fishman speaks with Joel Andren, CEO and Founder of PressFriendly. Joel walks us through how he was able to Test, Optimize, and Scale his businesses.

Joel is a startup entrepreneur and has worked in PR in-house, on the agency side and as a client. For the last 10 years, he has immersed himself in the San Francisco startup community and is an active speaker and advisor. Joel was marketing lead and employee #4, 5 and 6 at early-stage software companies and co-founded enterprise storage company, Bitcasa. He received an MA in Communication with a PR focus and started his career at the third-largest PR firm in Seattle.

Through working with over 600 startups at various stages (crowdfunding, launch, Series A), PressFriendly has helped companies launch products, rebrand themselves, develop thought leadership campaigns and more. They have found that many of their clients need more than software, and that's why they have great PR pros to help you develop a PR program.

Their team of experienced PR professionals, all with an entrepreneurial background, provide a custom PR strategy and continued guidance and support to reach your PR goals. They understand that your needs may evolve, so they have created several options for working with PressFriendly – depending on the time you wish to devote to the efforts (vs. your dedicated PR professional) and your PR budget.

Website: https://www.pressfriendly.com

Email: [email protected]

For more episodes and information, visit us at https://www.digitalnicheagency.com/media

Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

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YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Oscar Jofre, C0-Founder & CEO of KoreConX. Oscar walks us through how he was able to Test, Optimize, and Scale his businesses.

Oscar is currently one of the Top 10 Global Thought Leaders in Equity Crowdfunding, a Top 5 Fintech Influencer, Top 10 Blockchain and a Top 50 InsureTech. He has published an eBook that has been downloaded in over 20 countries, and been distributed by partners worldwide.

Oscar is a featured speaker on Fintech, regulated, equity crowdfunding, compliance, shareholder management, investor relations, and transparency in the USA, Australia, UK, Germany, France, Netherlands, Canada, Singapore, Indonesia and China. He speaks to audiences covering alternative finance, RegTech, insurance, banking, legal, and crowdfunding. Oscar also advises the world's leading research, accounting, law firms and insurance companies on the impact Fintech, RegTech, LegalTech, InsurTech and OrgTech is having in their business.

He is a member of the Crowdfunding Intermediary Regulatory Advocates (CFIRA) in the USA, and a contributing author to The Fintech Book, the world's first crowdsourced book on Fintech globally. He writes for Sharewise, Locavesting, Equities.com, Business.com, Crowdfund Insider, CrowdfundBeat, and Agoracom.

KoreConX is a all-in-one solution that helps companies navigate the process of raising equity capital, and simplifies shareholder communications to reduce risk.

Twitter: @oscarjofre

LinkedIn: https://www.linkedin.com/in/oscarjofre

Website: https://www.koreconx.com

For more episodes and information, visit us at https://www.digitalnicheagency.com/media

Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

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Twitter: https://twitter.com/DNAgency_CA

YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Andrea Pereira, Founder of Rocket Science Branding. Andrea walks us through how she was able to Test, Optimize, and Scale her businesses.

Andrea is a marketing professional with extensive experience in branding, project management and custom merchandise sourcing. As Founder of the newly created Rocket Science Branding she strives to engage with her clients to create thoughtful collateral, develop strategic positioning, and design unique swag to excite consumers and grow brands.

Building compelling campaigns and helping brands grow are her top priorities. She has worked with organizations ranging from start-ups to global conglomerates in industries including tech, food and beverage, health and wellness, entertainment and government agencies.

Rocket Science Branding is a small team with big ideas. Whether you call it swag, branded merchandise, drip, or promo products, they do it. Rocket Science Branding designs, produces, and drop ships creative & strategically selected branded merchandise for passionate and engaged brand fans. Their team is made up of storytellers, memory connectors, and engagement drivers who aspire to execute your marketing objectives and goals.

Website- https://www.rocketsciencebranding.com

LinkedIn-https://www.linkedin.com/in/andreakpereira/

For more episodes and information, visit us at https://www.digitalnicheagency.com/media

Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights

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Linkedin: https://www.linkedin.com/company/digital-niche-agency

Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

Twitter: https://twitter.com/DNAgency_CA

YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with David Willis CEO & Founder of Equity Crowdfunding Masterclass. David walks us through how he was able to Test, Optimize, and Scale his businesses.

Equity Crowdfunding expert David Willis is an in-demand speaker at Equity Crowdfunding events and film festivals, including The Crowd Invest Summit, The Founder's Summit, Canon USA, Digital Entertainment World, The Valley Film Festival, Digital Hollywood, and the Dayton Film Commission. In addition, his methods are being taught in entertainment law classes at UCLA and the University of Florida.

He is currently a Director and Producer at the United States Motion Picture Company (the team with 4 Emmys® for "The Simpsons" and "Frasier"). His film, I'll Be Next Door for Christmas, the first Equity Crowdfunded narrative feature film ever made in America, was released in 2018 to positive reviews and is available now on iTunes and Amazon.

The first (and so far only) producer to successfully use Equity Crowdfunding in the United States to raise over $1million for a feature film. He raised it from 893 investors in 6 months. Now he's giving a seminar showing just how he did it so that you can, too.

Website- https://www.equitycrowdfundingmasterclass.com/david-willis/

LinkedIn- https://www.linkedin.com/in/david-willis-32625510/

For more episodes and information, visit us at https://www.digitalnicheagency.com/media

Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights

Facebook: https://www.facebook.com/digitalnicheagency/

Linkedin: https://www.linkedin.com/company/digital-niche-agency

Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

Twitter: https://twitter.com/DNAgency_CA

YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Kinsey Cronin SVP & Head of Business Development at Prime Trust. Kinsey walks us through how she was able to Test, Optimize, and Scale her businesses.

Kinsey Cronin is Vice President of Business Development at Prime Trust, the leading blockchain-driven trust company delivering cutting-edge custodial and compliance solutions to funds, platforms, exchanges, and token offerings. Prior to joining Prime Trust, Kinsey spent several years at StartEngine helping entrepreneurs raise over $60M via STOs and other online offerings under JOBS Act regulations. Kinsey is a graduate of Pepperdine University and lives in Los Angeles.

Prime Trust is the leading tech-driven trust company, providing custody of traditional and alternative assets, escrow services, and custom trust needs including: Third-party qualified Trustee of stablecoin assets including USD, bonds, stocks, and more. AML, KYC, funds processing and escrow frictionlessly delivered via APIs, SEC Qualified Custodian for Digital Assets and Fiat. A suite of compliance services delivered with technology for back office support

Website- https://www.primetrust.com

LinkedIn- https://www.linkedin.com/in/kinseycronin/

Twitter- https://twitter.com/KinseyCronin?lang=en

For more episodes and information, visit us at https://www.digitalnicheagency.com/media

Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights

Facebook: https://www.facebook.com/digitalnicheagency/

Linkedin: https://www.linkedin.com/company/digital-niche-agency

Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

Twitter: https://twitter.com/DNAgency_CA

YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Dan Englander CEO & Founder of Sales Schema. Dan walks us through how he was able to Test, Optimize, and Scale his businesses.

Dan Englander is the CEO and Founder of Sales Schema, a fractional business team for marketing agencies. Prior to founding Sales Schema, Dan was the first employee and Head of New Business at IdeaRocket as well as the Account Coordinator at DXagency. Currently, Dan and his team have executed over 7,000 campaigns, won millions in lifetime revenue, and have generated 3,000+ agency/brand meetings for clients with companies such as Birchbox, Stripe, and Venmo.

In addition to helping agencies grow, Dan has made a name for himself as the host of The Digital Agency Growth Podcast and the author of Mastering Account Management and The B2B Sales Blueprint.

Website- https://www.salesschema.com

LinkedIn- https://www.linkedin.com/in/danenglander/

For more episodes and information, visit us at https://www.digitalnicheagency.com/media

Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights

Facebook: https://www.facebook.com/digitalnicheagency/

Linkedin: https://www.linkedin.com/company/digital-niche-agency

Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

Twitter: https://twitter.com/DNAgency_CA

YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Lisa Licht, Marketing Consultant of Licht consulting. Lisa walks us through how she was able to Test, Optimize, and Scale her businesses.

Lisa Licht is the former Chief Marketing Officer of US Concerts at Live Nation Entertainment, where she oversaw digital marketing, creative, social media, email and promotional marketing, as well as corporate marketing functions such as research and insights, strategic partnerships and corporate branding. She led the successful launch of the Festival Passport, the launch of the Live Nation Chat Bot as well as the most successful Summer Sale promotion to date. Lisa joined Live Nation last February 2016 as EVP of Marketing.

Licht was previously Senior Vice President of Marketing and Partnerships at Yahoo! where she oversaw global video, news, sports, and lifestyle events and marketing campaigns as well as Live Nation's live-streaming partnership. Before joining Yahoo, Licht held senior-level positions at both Hasbro and Twentieth Century Fox, setting the strategic direction for entertainment, licensing, and marketing initiatives. At both companies, she is credited with developing some of the largest promotional programs in their respective histories.

Now, Lisa advises companies such as Microsoft Stores, Illumination Entertainment, The AllBright, Exploding Kittens and Cameo on marketing, partnerships and sponsorship strategies.

LinkedIn- https://www.linkedin.com/in/lisalicht/

This week Jason Fishman speaks with Harry Sanders, CEO & Founder of StudioHawk. Harry walks us through how he was able to Test, Optimize, and Scale his businesses.

Harry is the founder and director of StudioHawk, an award-winning dedicated SEO agency in Australia, specialising in providing quality SEO services to businesses.Harry started StudioHawk from very humble beginnings and has since grown the company to a team of 30 dedicated SEO specialists in 5 years to become the largest dedicated SEO agency in Australia (while also expanding to London).

Since then the company has gone on to win the Australian Business Award for Marketing innovation, was named SEMRush's Agency of the year, and Harry named M&M global millennial of the year in the UK. Harry has been featured on Forbes and the BBC world news, doing all this at the ripe old age of

LinkedIn- https://www.linkedin.com/in/harry-sanders-570635113/

Website-https://studiohawk.com.au

For more episodes and information, visit us at https://www.digitalnicheagency.com/media

Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights

Facebook: https://www.facebook.com/digitalnicheagency/

Linkedin: https://www.linkedin.com/company/digital-niche-agency

Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

Twitter: https://twitter.com/DNAgency_CA

YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Allen Jebsen, VP of Sales at StartEngine. Allen walks us through how he was able to Test, Optimize, and Scale his businesses.

Allen is the Vice President of Sales and Business Development at StartEngine. StartEngine is the premier equity crowdfunding platform, connecting Millennials and aspiring investors with tomorrow's progressive companies. StartEngine aims to revolutionize the startup business model by helping individuals invest in private companies on a public platform for the first time in history, thereby helping entrepreneurs achieve their dreams. StartEngine has been in the equity crowdfunding business since the United States Securities and Exchange Commission (the SEC) enacted Title II of the JOBS Act in June 2015, which allowed everyday people from the US and around the world to invest in small US businesses through public crowdfunding campaigns. They launched their first equity crowdfunding campaign in 2015, and they specialize in Regulation Crowdfunding and Regulation A+.

LinkedIn- https://www.linkedin.com/in/allen-jebsen-94b07031/

Website-http://www.startengine.com

For more episodes and information, visit us at https://www.digitalnicheagency.com/media

Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights

Facebook: https://www.facebook.com/digitalnicheagency/

Linkedin: https://www.linkedin.com/company/digital-niche-agency

Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

Twitter: https://twitter.com/DNAgency_CA

YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Jonny Price, Director of Fundraising at Wefunder. Jonny walks us through how he was able to Test, Optimize, and Scale his businesses.

Jonny Price is the Director of Fundraising at Wefunder, which helps startups and small businesses raise capital through investment crowdfunding. Wefunder is a Public Benefit Corporation and B Corp that (1) employs a democratic approach to capital to fund more women, founders of color, and other under-funded entrepreneurs. And (2) enables anyone to benefit from the wealth created by growing businesses, not just rich people.

Before Wefunder, Jonny founded and led the Kiva U.S. team from 2011 to 2018. And before that, he worked in strategy consulting for Oliver Wyman for six years. He serves on the Federal Reserve Board's Community Advisory Council, has a degree in History from the University of Cambridge, and hails from London.

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LinkedIn- https://www.linkedin.com/in/jonnyprice/

Website-https://wefunder.com

Twitter- https://twitter.com/JonnyCPrice

For more episodes and information, visit us at https://www.digitalnicheagency.com/media

Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights

Facebook: https://www.facebook.com/digitalnicheagency/

Linkedin: https://www.linkedin.com/company/digital-niche-agency

Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

Twitter: https://twitter.com/DNAgency_CA

YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/