Test. Optimize. Scale.

This week Jason Fishman speaks with Steve Morales, VP of NYDJ. Steve walks us through how he was able to Test, Optimize, and Scale his businesses.

Steve Morales is a master marketer. He is currently the VP of Marketing at NYDJ. Before NYDJ, Steve created and executed expert marketing initiatives at various companies, starting at Warner Bros. Records, Riot Squad Management, Go Merch, Tuff Gong Worldwide, Siren, Synergy Global Entertainment, eekoh,Trendy Butler, n:Philanthropy, and even co-founded both Kino and Loudley.

NYDJ is the number-one women's denim brand at department stores in the United States. Founded in Los Angeles in 2003, NYDJ pioneered the slimming denim category by introducing a revolutionary jean that was both comfortable and figure-flattering, thus igniting a cult following among women worldwide. NYDJ premium denim and pants feature the brand's signature Lift Tuck® Slimming Technology, which sculpts a smooth, flattering silhouette to make women look and feel a full size smaller

LinkedIn-https://www.linkedin.com/in/youdontknowsteve/

Instagram-https://www.instagram.com/the_mrktr/

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Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

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This week Jason Fishman speaks with Karl Sjogren, author of The Fairshare Model. Karl walks us through how he was able to Test, Optimize, and Scale his business.

Karl Sjogren is a consulting CFO/Controller skilled in start-up and turnaround situations. He is also currently a project resource for established companies. His 2019 book, The Fairshare Model, presents an idea for a performance-based capital structure for a venture-stage initial public offering--a public raise of venture capital. The concept can be applied to a blockchain venture that raises equity capital via an initial coin offering. He calls it the Fairshare Model because it balances and aligns the interests of investors and employees.

LinkedIn- https://www.linkedin.com/in/karlsjogren/

Contact: [email protected]

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Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

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YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Justin Wu, Founder of CoinState. Justin walks us through how he was able to Test, Optimize, and Scale his business.

Justin Wu is a growth marketer who shares daily content on LinkedIn around building brands, products and communities. Justin's helped brands achieve over $3m in Kickstarter and launched a SaaS company $100k MRR / $1MM ARR within first year.

He also cofounded one of the largest growing Marketing communities called - Stacking Growth. They host monthly meetups in LA, NYC, and Seattle.

Twitter-https:https://twitter.com/hackapreneur?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

LinkedIn- thttps://www.linkedin.com/in/justincwu/

For more episodes and information, visit us at https://www.digitalnicheagency.com/media

Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681

Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b

Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr

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Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos.

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YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Ashton Addison, CEO and Founder of EventChain. Ashton walks us through how he was able to Test, Optimize, and Scale his business.

Ashton Addison has been involved in the blockchain industry since 2013 and is the CEO and Founder of EventChain. Ashton founded the online FinTech and digital currency news broadcasting networks Crypto Coin Show, FinTech News Network, Blockchain Interviews, Blockchain top 5 and is considered a Key Opinion Leader in the Blockchain industry. He has extensive crypto community support on YouTube, Facebook, Twitter, and Instagram. He is a public speaker and thought leader of his generation, speaking in 10 countries on business topics such as digital finance, digital economics, and blockchain protocol scalability. By applying his experience from decentralized technology and cryptocurrency to EventChain's SmartTicketing platform, he aims to make events cheaper and more accessible to everyone.

EventChain, founded by Ashton Addison in 2017 intends to allows everyday people attend or create events while avoiding the monopolistic and ethically questionable ticket-service providing industry. EventChain's advanced blockchain technology allows event managers, party organizers, schools social clubs and individuals to use the Ethereum decentralized network to manage and execute events and ticket sales globally, free of third party charges.EventChain's mission is to make ticketing easier and transparent by providing advanced functionality of SmartTickets using EVC Tokens (built on the Ethereum blockchain). Those who hold EVC tokens will get special privileges like early bird discounts, reduced ticket prices, and priority seating. There will be a number of payment gateways to buy products and services from 205000 vendors from across 180 countries, but privileges and benefits will be available to only those who use EVC tokens.

This week Jason Fishman speaks with JP Johl, CEO and Founder of AdTribute Agency. JP walks us through how he was able to Test, Optimize, and Scale his business.

With over 8+ years of professional experience, JP has overseen more than $250 million in ad spend for some of the biggest brands in the world, including Uber, Lyft, Wish, Macy's, Chevy, Nissan, as well as a variety of other startups.

AdTribute was founded in San Francisco by CEO Jagpal "JP" Johl in partnership with 19 York to rethink traditional performance marketing models. AdTribute helps the world's top brands create and execute performance-driven campaigns backed by a data-driven approach. AdTribute's team has worked across a wide range of industries, including technology, CPG, auto, healthcare, QSR, beauty, fashion, mobile applications, energy, eCommerce, and everything in between.

For more on JP and AdTribute:

Website- https://adtributeagency.com

LinkedIn- https://www.linkedin.com/company/adtribute/

LinkedIn-https://www.linkedin.com/in/jjohl/

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This week Jason Fishman speaks with Rob McNealy, CEO and Founder of TUSC. Jeremy walks us through how he was able to Test, Optimize, and Scale his business.

TUSC is TUSC – The Universal Settlement Coin – is an open source, pure payments cryptocurrency project built on a delegated proof of stake (DPOS) blockchain. TUSC is a decentralized, non-ICO, community project with on-chain governance. TUSC is purpose built for retailer adoption using a unique marketing model with an elected and term limited third party vendor, called the Marketing Partner, whose role is to support the onboarding of retailers and promote TUSC through aggressive marketing and sales strategies to vertical markets and industries with recognized problems with existing payment systems. TUSC is focused on gaining mass adoption through outreach and marketing to retailers in industries with recognized problems with traditional banking and payment processing.

Rob McNealy is a dynamic serial entrepreneur, with years of in the trenches startup experience. Technically oriented, but savvy enough to cross interdisciplinary divides, his talents includes identifying opportunities, solving difficult problems, and creating value whenever possible.

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This week Jason Fishman speaks with Jeremy Barnett, CEO and Founder of Rad Intelligence. Jeremy walks us through how he was able to Test, Optimize, and Scale his business.

Rad Intelligence company is a new advertising technology channel for content distribution and discovery. Over $75 billion dollars each year gets wasted on ineffective digital advertising strategies. Rad Influencer, a Rad Intelligence Company is the first content distribution marketplace that uses the network effect of real social media users to solve this problem. The platform enhances all aspects of each advertisers influencer marketing campaign including execution, attribution and performance. With RAD, customers are able to identify influencers with precise accuracy and set campaigns live in a fraction of the time normally needed.

Jeremy is a 3x founder & currently serves as the CEO/founder of Rad Intelligence. He is the former CEO/co-founder of Trendy Butler and current co-host of Rad Intelligence for Influencers. His companies have been featured on Facebook Business, Inc.com, Entrepreneur, Vanity Fair & Business Insider. Jeremy is a regular speaker at USC Marshall School of Business and supporter of Orphaned Starfish Foundation.

For more on Jeremy and Rad Intelligence:

Jeremy B Linkedin

Website

Podcast

You Tube

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This week Jason Fishman speaks with Dustin Dye, CEO and Founder of Botcopy. Dustin takes us step by step through the process of how he was able Test, Optimize, and Scale this amazing business!

Botcopy is a Santa Monica-based software company specializing in conversational AI. After developing character and dialogue branded content for the #1 business bots on Messenger and Slack, Dustin launched Botcopy in 2017.

Dustin and his team at Botcopy have been responsible for the launch of over a thousand Google Dialogflow-powered custom chatbots on websites for Global Fortune 100 companies, mid-size and small businesses in over 30 countries, in every category and vertical.

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This week Jason Fishman sits down with Kelley Weaver to talk about how she approaches media with a Test, Optimize, and Scale mentality.

Kelley is the host of the popular podcast Crypto Token Talk, and CEO of Melrose PR, a leading crypto and blockchain public relations and content marketing agency based in Los Angeles, California. Kelley has been featured and quoted by the LA Times, Forbes, Entrepreneur Magazine, Inc, LA Business Journal, Business Rockstars, and many more.

Just three years ago, Kelley dove head-first into the world of blockchain technology and hasn't looked back. Kelley routinely writes thought leadership pieces about blockchain for Forbes and other outlets. She is the host of Crypto Token Talk, a podcast for those looking to enter the new frontier of blockchain technology and learn "Crypto 101" from leading industry experts, launching in January 2018. It serves as an entertaining on-ramp and newbie-friendly gateway to learning resources related to the world of cryptocurrency.

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In this episode Jason Fishman talks with Simon about how he was able to Test, Optimize, and Scale his amazing business! Simon Bogdanowicz is an experienced entrepreneur, blockchain/DLT management consultant, digital marketer, and enterprise sales leader with an analytical and pragmatic backbone built on Wall Street. As a result of his professional experience in the capital markets, enterprise technology, and international marketing, he's able to combine acute business acumen with deep relationships across many major industries to help companies build for the long-term. As Founding Partner of BlockTeam Ventures, a Managing Partner of Gravity Group, and an Advisor to a deep portfolio of Fintech companies, Simon enjoys the strategy and execution of scaling businesses from concept to capital, and beyond. Simon takes particular pride in working alongside teams to develop, execute and optimize transformative go-to-market strategies. Value creation is at the forefront of all of his professional efforts. For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights

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