April 09, 2025

Testing ad effectiveness before it runs

4 minutes

Sponsored by Magellan AI. Host-read, programmatic, or run-of-network? See how top advertisers allocate podcast budgets with Magellan AI’s spend analysis. Track competitive spend

Audion has launched Sense, an AI-powered tool that is designed to give pre-campaign analysis of ad creative, helping advertisers achieve more effective digital audio advertising spots, before they run. It’s been trained with more than 3,000 audio campaigns.

Audioboom published its Q1/25 financial results. EBITDA profit is up 10x year-on-year; the company says its on pace to deliver record revenue of $80mn this year.

Steven Goldstein published his writeup of his View from the Top panel at Evolutions in Chicago. Podcasting isn’t breaking, he says, it’s bending. The word ‘video’ is mentioned seventeen times.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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