November 02, 2021

TEXT: Mapping Customer Journeys in a Digital World

33 minutes

In this episode, Tom Caravela is joined by Mitchell D’Rozario to explore the challenges and strategies in engaging with Key Opinion Leaders (KOLs). They discuss the importance of understanding digital communication preferences and establishing value through effective timing and methods. The conversation delves into leveraging publication history and digital tools to enhance MSL access and engagement, while balancing virtual and in-person interactions. They highlight the role of compassionate leadership, navigating social media, and adapting strategies in difficult times. Mitchell shares insights on overcoming obstacles, learning from failures, and provides tips for aspiring MSLs.

Mitchell D’Rozario, Medical Science Liaison at Genentech discusses digital tools and techniques for MSLs to Map Customer Journeys: pain points and opportunities.

Mitch shares…

👉 How to go about developing a TEXT relationship with your Key Opinion Leaders

👉 What key questions you should be asking

👉 How and why the use of social media is so important

👉 Unique ways to engage with KOLs and gain better access

👉 Advice on performance and meeting goals

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MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversation and medical affairs discussions.

#msl #medicalaffairs #medicalscienceliaison #aspiringmsl #MSLTalk

(0:00) Introduction to the episode with Mitch D'Risario

(2:45) Challenges and strategies in KOL engagement

(6:40) Digital communication preferences and establishing value

(10:24) Effective timing and methods for connecting with KOLs

(13:06) Leveraging publication history and digital tools

(18:16) The evolving landscape of MSL access and engagement

(22:33) The balance between virtual and in-person interactions

(23:53) Navigating social media in professional relationships

(27:21) Adapting MSL strategies in challenging times

(28:33) The role of compassionate leadership in Medical Affairs

(30:33) Overcoming obstacles and learning from failures

(31:19) Tips for aspiring Medical Science Liaisons

(32:43) Sponsor: The Carolan Group

...more

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