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In this episode of TFB Behind the Gun Podcast, we sit down with Bill Reilly, founder of SIM-X Ammunition, to unpack the story behind his company and its practical take on ammo design for training, competition, and self-defense. Bill opens up about how his hobby of shooting in his basement drove him back to school and sparked the creation of SIM-X. He breaks down the ammo's competition roots and how it's engineered for performance in both training and matches. Operating out of northern Salt Lake City, Utah, SIM-X focuses on lightweight, high-velocity rounds tailored for shooters who value function and reliability. We dig into Bill's journey and explore how SIM-X goes beyond performance, contributing to healthier shooting habits with its lead-free ammunition in a no-nonsense chat about what's next for the industry.
By The Firearm Blog4.8
7878 ratings
In this episode of TFB Behind the Gun Podcast, we sit down with Bill Reilly, founder of SIM-X Ammunition, to unpack the story behind his company and its practical take on ammo design for training, competition, and self-defense. Bill opens up about how his hobby of shooting in his basement drove him back to school and sparked the creation of SIM-X. He breaks down the ammo's competition roots and how it's engineered for performance in both training and matches. Operating out of northern Salt Lake City, Utah, SIM-X focuses on lightweight, high-velocity rounds tailored for shooters who value function and reliability. We dig into Bill's journey and explore how SIM-X goes beyond performance, contributing to healthier shooting habits with its lead-free ammunition in a no-nonsense chat about what's next for the industry.

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