The Focus Group

TFG Unbuttoned: X is in a Twitter with Fake Bots

03.05.2024 - By The Focus Group, Tim Bennett, John NashPlay

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Macy’s Department stores will shed 150 unproductive locations and focus on their luxury portfolio of Bloomingdale’s and Blue Mercury. Then, X—or as we know it, Twitter—has been overrun with bots. This came to light during the Super Bowl when 76% of the traffic to advertisers from the platform was fake. Finally, in NYC the transit system wants you to stop riding and having sex on top of subways cars and posting to social media.

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