Our second installment on how to avoid shaming others takes note that the desire to humiliate adversaries is particularly common in politics. Just because someone is competing with you for the same seat, gives no right to violate privacy and humiliate. Many other key rules are discussed and the children's ditty, "Sticks and Stones may Break my Bones, but Words will Never Hurt me" is dismissed as incorrect. Lastly, caution is issued over the damage that can be so readily and devastatingly achieved via social media and online with opportunities to attack anonymously and with an absence of gatekeepers.