In this episode of The Greg McAfee Show, Greg shares the behind-the-scenes story of selling McAfee Heating and Air. With transparency and grit, he explains not only what made the company so valuable, but also the lessons learned along the way.

Greg dives into the reality of opinions and jealousy from others, and how fear-based thinking can lead to poor decisions. He unpacks the true drivers of value—brand power, strong leadership, and a clear mission—and why staying focused on “why” matters more than ever.

If you’ve ever wondered what it takes to build a company others want to buy—or how to handle the noise when you do—this episode offers wisdom, perspective, and encouragement from someone who’s been there. 💼🔥

00:00:00 Intro

00:07:23 SOLD!

00:08:25 People Love To Give Their Opinions

00:12:27 Jealousy Is Powerful And It Will Ruin You

00:21:01 Fear Makes Small Thinkers Even Smaller

00:21:28 Fear Based Thinking Leads To Poor Decisions

00:21:57 What Made McAfee Heating Air and Plumbing So Valuable

00:22:44 Brand Power

00:24:15 Why?

00:24:54 Outro