In this episode of the Greg McAfee Show, Greg exposes the hard truth about home warranty work—and why it’s one of the biggest traps small HVAC and service companies fall into. He breaks down how warranty jobs keep you busy but broke, explaining why these customers aren’t truly yours and how this kind of work prevents you from building a strong, profitable brand. Greg also dives into how low-margin warranty work hurts your ability to attract top talent and how what once helped your business survive can later stunt its growth. Instead, Greg shares what to focus on: reputation, customer experience, and brand ownership. Because when you own the customer, you own the future. Build your brand, not theirs—and build a legacy that lasts. 💼🔥 00:00:00 Intro 00:02:17 Why Working With Home Warranty Companies Will Kill Your Business Long Term 00:03:15 The Truth About Home Warranty Work 00:05:42 Warranty Work Keeps You Busy, But Very Unprofitable 00:10:05 Warranty Customers Aren't Your Customers 00:17:18 You Can't Build $1 Million Brand On Customers Who Aren't Even Yours 00:13:04 You Cannot Attract Top Talent With Bottom Tier Work 00:14:57 What Helps Us Survive Early On Will Hurt and Stunt Our Growth Later 00:20:05 Work On Your Reputation 00:21:51 Focus On Customer Service Experience 00:22:12 When You Own The Customer, You Own The Future 00:23:19 Build Your Brand, Not Theirs 00:23:24 Build Your Legacy, Not Theirs 00:23:37 Outro