In today's episode I talk about the history of how we go about producing content for our commercials, and our strategies around advertising. Advertising isn’t an expense, its an investment so I go a little in depth with how we at McAfee Heating and Air advertise. I also talk about our private labeling for all of our HVAC equipment. When you go into a home where we have done an install, you’ll see that all of the HVAC equipment has our name on it. I also go over if you should be working for companies like Angies list, and Home Advisor. Lastly I tell you why lowering your price will not help you grow your business.