That Entrepreneur Life

In this episode of That Entrepreneur Life, Andrew Lees and Clint McPherson define entrepreneurship. An entrepreneur is a person who organizes and operates a business, taking on a higher than average financial risk to do so. It can also be someone who takes something of lesser value and creates something of higher value. If you needed to sum up the definition of an entrepreneur in two words, it would be a risk-taker. Jeff Bezos started from nothing in his garage; he could have floundered for a decade, whether it was a great business idea or not.

Characteristics of a great entrepreneur:

Sometimes it is necessary to adjust your expectations as an entrepreneur. The goal each day is to continue to push forward. Some days it will feel like nothing is moving. However, a few days later, it could all make sense. It helps when you have a plan as an entrepreneur. What are you trying to accomplish? Make a list of one to three things each day. Do not even think about anything else until you have accomplished those. It’s easy to stay busy as an entrepreneur – there’s never a time when there’s nothing to do. However, you need to know when to shut it off; make sure to look out for yourself and your family. The longer you’ve been an entrepreneur, the easier it gets to work all day and night.

As an entrepreneur, consistency is vital. Know what you need to do to get to where you want to get. You may not know precisely how you are going to accomplish your goals. That’s why it’s essential to do research, find mentors, and ask questions. Eventually, you’ll see how you get results, and then you can eliminate the things that are not working. When it comes to marketing, there are so many different ways to gain traffic and customers. Keeping up with social media, emails, and affiliates can be time-consuming. You do not need to try and do everything all at once. It’s essential to focus on the things that are going to get you the best results!

Website: https://thatentrepreneurlife.com/

Welcome to the first episode of That Entrepreneur Life with Clint McPherson and Andrew Lees.  Clint describes his journey to becoming an entrepreneur. He was already not normal, to begin with, he excelled at college baseball and became an officer in the military. During his time in the military, Clint saw a lot of toxic leadership – he vowed to never become one of those leaders. Eventually, he got injured and went through several surgeries. After a full-recovery, Clint chose digital marketing because of his education and background in marketing. 

Andrew, on the other hand, always had the entrepreneurial spirit from when he was a kid. In the back of his mind, he always knew that he wanted to start a business. In his childhood, Andrew would invent products and write books. After getting a mechanical engineering degree, Andrew started working for a company that made power plants. He realized that he didn't like working for someone else and needed to step out of his comfort zone to become successful. Andrew started Grassracks, easy-to-hang board racks, and furniture, made from one of the most sustainable materials on the planet, bamboo. Later, Andrew began his consulting company, Stoke Ventures, helping other entrepreneurs start to develop their products and help get them to market.

There is no streamlined way to become an entrepreneur. The market is continually changing. Clint can frequently shift how he runs his digital marketing business – he can serve his clients in so many different facets. Plus, if he gets bored with his business, he can start doing something else like podcasting. Entrepreneurs need to be able to adapt quickly and easily to change. Why do so many companies fail in their first year? Clint says it is because they do not have a full-blown strategy in place. Think everything through before you act. Yes, you need a budget, but you also need to think every little thing through first. As long as you are working as hard as you can to go above and beyond your customer's expectations, it's going to be hard to fail. Andrew says to stick with something standard as much as you can, learn what your customers want – however, remember you can't please everyone. 

Enjoy the show!

Resources:

Heroes Media Group:  https://www.heroesmediagroup.com/