In this week’s episode, Conor Byrne is joined by Kay McCarthy, Founder and MD at MCCP, and a global brand strategy leader in her field. At Diageo, Kay shaped the Guinness brand positioning strategy to pivot the brand on its journey from being an old man’s drink to being a drink relevant for people of all generations. If you want to understand how to gather insights for a great strategy, this episode is for you!

That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

• Listen, follow and find more episodes at: https://www.thatswhaticallmarketing.com
• Connect with Conor on LinkedIn: https://www.linkedin.com/in/conorbyrneirl/
• If you enjoy the show, please follow, subscribe and leave a review. It helps more marketers find the conversations.

Hosted on Acast. See acast.com/privacy for more information.

Want to learn from the leading lights in the marketing world and listen to their unique stories? Conor Byrne, Senior Marketing Director at Indeed, interviews Paul Dervan,CMO of the National Lottery. This episode covers an array of topics including the power of failure, the flawed nature of briefing, and what uniquely got Paul interested in advertising!

That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

• Listen, follow and find more episodes at: https://www.thatswhaticallmarketing.com
• Connect with Conor on LinkedIn: https://www.linkedin.com/in/conorbyrneirl/
• If you enjoy the show, please follow, subscribe and leave a review. It helps more marketers find the conversations.

Hosted on Acast. See acast.com/privacy for more information.

Join Conor Byrne, Senior Marketing Director at Indeed as he interviews Jon Goldstone, Managing Partner of The Brand Gym, with 25 years of marketing experience driving brand growth in highly competitive retail environments. Jon pulls back the curtain on the success of the epic 'Go on lad' campaign for Hovis and many more!

That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

• Listen, follow and find more episodes at: https://www.thatswhaticallmarketing.com
• Connect with Conor on LinkedIn: https://www.linkedin.com/in/conorbyrneirl/
• If you enjoy the show, please follow, subscribe and leave a review. It helps more marketers find the conversations.

Hosted on Acast. See acast.com/privacy for more information.

Welcome to That's What I Call Marketing with Conor Byrne, a new podcast all about the world of marketing. Episodes bi-weekly.

That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.

Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.

• Listen, follow and find more episodes at: https://www.thatswhaticallmarketing.com
• Connect with Conor on LinkedIn: https://www.linkedin.com/in/conorbyrneirl/
• If you enjoy the show, please follow, subscribe and leave a review. It helps more marketers find the conversations.

Hosted on Acast. See acast.com/privacy for more information.