Toda'ys episode is a keynote I did in Cancún, Mexico, I talk about one of the most common challenges entrepreneurs and businesses face: Whether to hire someone to create content or do it themselves. We dive into why social media content is the single biggest financial unlock in today’s world — and it’s free. I break down how to actually get good at it, what most creators and entrepreneurs get wrong, and how to use content to grow your business and your brand. If you’re serious about winning in 2025, this one’s a must-listen.