In this episode, I sit down with the founder of MasterClass to discuss why the traditional marketing playbook is officially broken. I explain why subjective opinions in the boardroom are killing your creative and why you need to stop trading on "Madison Avenue" metrics. I also dive deep into "Interest Media" and why a creator with zero followers can out-reach me if their content is more relevant.

You’ll learn about:

• Why Organic Social is Your Best R&D Tool
• The Concept of "Day Trading Attention"
• How to Scale Your Content to 100 Posts a Day
• Why Authenticity is the Only Way to Leverage Culture
• How to Overcome Your Fear of AI and Use it as a Tool