World Mental Health Day, Talk To FRANK, 5 A Day, Don't Give up Giving Up. If you recognise any of these national campaigns - and you probably do - you're already familiar with the work of today's guest: Louise Aston. In her role as Creative Director at the Central Office of Information (COI), the UK government's marketing and communications agency, Louise led on these award-winning campaigns. Now, in her role as Wellbeing Director at Business in the Community, Louise campaigns to establish employee health and wellbeing as strategic boardroom issues. We couldn't think of a better person to invite onto the podcast. Welcome, Louise.