Tom Ford was a wildcard choice to unify the house of Gucci – but the Italian luxury brand’s bet on a relatively unknown designer paid off handsomely. Ford brought 70s-inspired sex and glamour to the runways, and the potent formula shocked the fashion world and made Gucci a 90s sensation. And Ford’s new combination of high fashion and cinematic drama paved the way for celebrity and aspirational luxury to grow even more closely intertwined.

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