What does it actually take to run used cars across 35 stores — profitably, consistently, every single month?

Most people in this industry will never find out. Keith Benkel has been doing it for over two decades.

From buying a broken 1967 Mustang GT for $400 as a teenager, and getting it running the next day, to becoming the National Used Vehicle Director of one of the largest automotive groups in the country, Greenway Automotive Group. Keith's path is the kind of story the industry desperately needs more people to hear. Not because it's inspirational in the greeting-card sense. Because it's 'instructive' in every way that matters.

In this conversation, Keith pulls back the curtain on what separating a great used car operation from a mediocre one actually looks like at scale. 

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