On this episode of the 2020 podcast, we dive into the reality that, while optometrists excel in their field, many lack a deep understanding of business management. Often, the challenge of mastering the business aspect falls on their shoulders as they progress in their careers. Today, Dr. Kerry Salsberg and Dr. Steve Vargo are here to share valuable advice on how to enhance your practice. Dr. Salsberg has successfully expanded his bustling optometry practice, continuously seeking innovative ways to develop the business further. Dr. Vargo, a distinguished consultant and author of several influential business books, offers his expertise. Together, they will discuss their experiences of on-the-job learning and how they transformed their practices into prosperous businesses. This episode is a treasure trove of insights for anyone looking to elevate their business acumen. Tune in to discover how to propel your business forward!