With the advent of cutting-edge generative AI platforms such as ChatGPT, a realm of fresh possibilities beckons us. Nevertheless, professionals in various fields, including ECPs, have been grappling with the practical integration of these technologies into their daily routines. Meet Keri Sculland, the Manager of Editing and Content Strategy at Marketing 4ECPs. In this episode, Keri delves into her team’s utilization of diverse forms of generative AI for crafting marketing content and explores both present and forthcoming applications tailored for ECPs