2025 Logo Trend Report w/ Bill Gardner
We’re back with the one and only Bill Gardner of LogoLounge to break down the real story behind this year’s logo trends. From emotional storytelling to the rise of activist branding, we explore how design is responding to a chaotic world—and why imperfection might just be the new perfection.

We talk about the evolving role of AI (spoiler: it’s not replacing us), the power of motion and bold color, and the shapes, styles, and type choices that are showing up across the branding landscape. You’ll also hear how to spot overused trends, how to bring clients into the design conversation, and what makes a trend worth using—or skipping.

If you're a designer looking to level up your branding game or just love geeking out on logo theory, this one’s for you.

Follow Along: https://www.logolounge.com/trend/2025-logo-trend-report

Logo Lounge Website: https://www.logolounge.com

Brand New Website: https://www.underconsideration.com/brandnew/

Wix Studio: www.wixstudio.com